NEWS


On the eve of the new autumn-winter season 2018-2019 brand Choupette conducted a series of fashion-shootings of new collections, which will soon please fans at the specialized exhibition CJF - autumn 2018 (pavilion - 73B10). The brand team is preparing to release a Fashion-catalog , dedicated to modern trends and trends of children's fashion, also in the catalog of readers waiting for the advice of an Italian stylist and fashion expert. The main shooting for the catalog took place in the center of the fashion industry — Milan. The shooting was done by Milanese stylists and photographers. The result of their work you will be able to see on the pages of Fashion Magazine Choupette! In the meantime, the brand continues shooting in Moscow. One of them was visited by World Fashion Channel for kids Fashion News. The new issue of Kids Fashion News is devoted to children's fashion and fashion photography. Leading channel Darya Chernysh talked to the creative Director of TM Choupette on trends and the main emphasis in the new collections. FW’2018-2019. Watch the report and be aware of the trends of modern children's fashion!

The Russian companies have been analysed on such four indicators as the number of shops, sales volume, growth rates, assessment Roskachestva, actions in the midseason.

"Sela, Acoola, Choupette is three champions who the last three years actively have developed and came forward" - said the CEO of the consulting agency Kids Fashion Retail Elena Pismenskaya. “Despite all difficulties of the kidswear market, It’s pleasant to watch development of the separate companies. These companies combat to difficulties and move forward, develop and please us with the new ideas and collections for children. Choupette, Shaluny, Playtoday have increased the retail networks twice”.

The trademark Choupette contains of 103 shops worldwide. Choupette has taken the fourth place on the number of shops. Roskachestvo has found violations almost at all producers when checking kidswear products. The girl sundress of Choupette is called one of the few qualitative goods. The spring Choupette cross-promo with Gala Dance has taken the third place in this category among kidswear producers.

We are very glad to have got in TOP-5 the Russian kidswear producers though economic conditions in Russia prevented companies development at the moment. We feel increase in interest to the Choupette, both among B2B-audience, market analysts and among bloggers, stylists and final buyers” - said Anastasia Vasilkova Business Development Manager TM Choupette.

A fashion show of Choupette took place in the Marriott Hotel in Yerevan on May 19. Small fashionists showed clothes from the latest fashion collections and dresses for celebrations. Wear the children beautifully with Choupette!

The Mothercary shopping party was held in St. Petersburg in Shopping Center Grand Kanyon on April 20 for the best buyers and their kids. There were a sweet buffet, fashionable hairstyles, gifts from Choupette and excellent mood!