The Russian brand of a kidswear has participated in the 21st international exhibition "CJF – Children's fashion of 2018. Fall". Choupette has shown new collections of clothes fall-winter 2018-2019: Magic Light, Anti-princess, Moonwalk which are already available on sale. Choupette production has invariable success among visitors and professional buyers. The brand Choupette has got more than 100 new contacts in the professional environment on CJF 2018 despite pessimistic mood in a retail. The director of development Anastasia Vasilkova has communicated with journalists of B2B editions and has given several interview about today's situation in the sphere of a kidswear and a possible way of development. The Choupette brand has also been presented at the stand of Minpromtorg as the checked and recommended Russian manufacturer. The collection for newborn of Choupette has been recommended for the federal program "Gift to the Newborn": boxes from the Russian manufacturer with objects of child care which hand to each young mother at an extract from maternity hospital.

Choupette children's clothing brand took part in a five-day fashion show was held in Sochi. The brand`s show opened the final day of Sochi Fashion Week. The capital of the Olympic Games - Sochi once again became the fashion capital, gathering famous and novice designers from different countries. The shows were held on the Black Sea coast in the building of the Sea Port. Young models demonstrated the latest Choupette fashion collections of the fall-winter 2018-2019 season. This season, designers of Choupette have prepared three new collections: “Magic of Light” and “Anti-Princess” - for girls and “Walk on the Moon” - for boys. In the Magic of Light collection, designers focused on the combination of complex materials: velvet, flying fabrics, feathers and faux fur. The collection "Anti-Princess" presents bright dresses and cardigans made from pile knitwear. Unusual plush brooches in the shape of bears, elephants and other funny animals perfectly complement the images. And for the boys this season, designers have prepared a collection inspiring new worlds. Metallic, textured knitwear, silver plating are the main features of the new futuristic collection “Walk on the Moon”. Following the trends of adult fashion, the Special Occasion line offers luxurious dresses of various styles and colors with exquisite decoration, flying fabrics, fluffy skirts, bright and delicate pastel shades.

In this season Choupette released a test mini- line in the military style with patriotic symbols TM "Army of Russia". For the first time a new line was presented at the competition "Tank biathlon-2018" and in the International Military-Technical Forum "Army-2018" at which it received rave reviews from visitors. As a result of record sales, it was decided to create several more lines in the military style TM "Army of Russia" in the following seasons. On August 26 within the International Military Technical Forum "Army-2018" in the Congress -exhibition center "Patriot" the Choupette brand held a master class on t-shirt decoration. The master class was organized on the basis of the stand of the company" Army of Russia", for which Choupette makes licensed products. Forum visitors were invited to create an exclusive t-shirt from Choupette for themselves or their loved ones! Buy a line in the style of military possible in the retail stores "Army of Russia" or on the site - https://armrus.ru/katalog/detyam/futbolkipolo

In St. Petersburg opened a new corner in Stockmann of shopping mall Nevsky Center. All the most stylish new items of this season are already on sale!