On August 4,  the first Choupette store opened in India in one of the most popular shopping centres in New-Daily - Ambience Mall. Back in the spring of 2021, an online mono-brand store was launched, delivering all over the country. Its opening preceded the start of sales in an offline boutique.

The area of ​​the new mono-store is 68 sq. m. In this light space, a wide assortment is presented, including all the main categories of goods: fashion collections from 0 to 12 years old, sets for newborns, special occasion outfits, pajamas, underwear, shoes and accessories.

The exclusive representatives of the Choupette brand in New Delhi are entrepreneurs Marina Zolotoverh and Shruti Aggarwal.

“We planned to open in early May, but due to the coronavirus, India was closed for almost two months,” says Marina Zolotoverh. “Recently, the long-awaited opening took place, and all buyers were delighted. Customers of the store especially liked the smart dresses and clothes for newborns. There are not so many good quality clothing in India, and there is practically none for babies. The new brand was received with admiration - the store's revenue on the opening day exceeded all our expectations. We have big plans for development - I plan to open stores in other cities such as Mumbai and Bangalore."

In January of this year, Choupette entered the Tata CLiQ Luxury marketplace, India's largest e-commerce platform. In the near future, the brand will be presented on another popular platform - Little Tags Luxury. The move will help reach the northern states of India and introduce the brand to local shoppers.

On March 31, 2021, the grand opening of the Choupette store in Chelyabinsk, in the Almaz shopping center, took place.

In the updated bright space, you can find spring and summer collections: "Glam Rock" and "Cruise" for girls and "Rally" and "Polo" for boys, as well as a wide selection of fashion collections for children from 0 to 12 years, sets and envelopes for discharge, christening clothes, outerwear, shoes and accessories. Soon the store will have a new collection of school uniforms from 1st to 11th grade.

At the grand opening, visitors were offered sweet treats, aquagrim, a raffle of movie tickets and 1000 rubles as a gift.

We are waiting for you at: Almaz Shopping center, Chelyabinsk, Kopeyskoe shosse, 63, 3rd floor Phone: +7 (967) 863-33-45

The Russian brand of fashionable children's clothing and shoes Choupette became the winner in the category "Best school uniform" and entered the top three in the category "Exporter of the Year" of the XI National "Golden Bear – 2020" Award in the field of goods and services for children. The award ceremony was held on March 20 at the Federation Council.

This year, more than 250 nominees participated in the competition. The expert Council of the Award consisted of 60 leading experts in the field of family and childhood, age psychology and physiology, hygiene and safety, practitioners of goods and services industry for children. The Choupette brand received a diploma and a statuette personally from the Chairman of the Federation Council Committee of Science, Education and Culture Gumerova Lilia Salavatovna.

"Receiving this award for us is proof that we are doing everything right and moving according to our mission," comments Anastasia Vasilkova, Development Director of TM Choupette. - 15 years ago, Choupette brand set itself the task of proving to everyone in the country and around the world that Russian-made children's clothing can be trendy, fashionable, high-quality and competitive. The Golden Bear award clearly demonstrates that we have achieved a lot on this path."

One of the main tasks of the Choupette brand is to create a trend of fashionable school clothes, in which  students can simultaneously express themselves and comply with dress code adopted in the educational institution. Choupette has earned the trust of many public and private schools in Russia and the CIS. The brand is constantly expanding its presence and will open six new stores during school season, where customers will be able to purchase trendy school uniform.

On March 18th, a new fashionable children's store Choupette was opened in Rostov-on-Don. A retail outlet with an area of ​​more than 100 square meters began to work in “Gorizont” shopping and entertainment center.

In the open, light space, a wide selection of fashion collections for children from 0 to 12 years old, outerwear, sets and baby nests, christening clothes, school uniform from 1st to 11th grade,, shoes and accessories are presented. The store has already presented new spring-summer collections: Glam Rock and Cruise for girls and Rally and Polo for boys.

Prior to this, the outlet was a multi-brand store, but the previous year showed that Choupette brings the greatest profit to the owners, so it was decided to purchase a franchise and open an independent Choupette store.

“Given the high traffic of “Gorizont” shopping and entertainment center and the favourable location of the store, it may well become one of the flagships and represent the full range of clothing with the maximum width and depth of the assortment matrix,” commented Oksana Yeleseeva, partner of TM Choupette in Rostov-on-Don. - We are sure that the store will reach the planned revenue quickly enough. We plan to develop further and open a second mono-brand Choupette store in the nearest future ”.