NEWS


On July 15, the Russian children's clothing brand Choupette celebrated its 15th anniversary. The founders of the brand tremble at each stage of its development, and this year they celebrated the anniversary with special joy. “For me, Choupette is associated with a child who needs to be taken care of every day, give him your love, think about his future and, of course, get great joy from being involved in him,” Anastasia Vasilkova, TM Choupette Development Director, shares her thoughts.

In Moscow, in honor of the birthday, a festive show took place. The event was held in the shopping center "Oceania". The fashion show was attended by professional models, as well as the winners of competitions held for the brand's anniversary. There was a child with a disability present at the show and it was a great joy for the brand to see all children participate equally in the celebration.

For its anniversary, the Choupette brand has updated the space of the head office. “We will be glad to see our partners in a new cozy meeting room and a large bright showroom!” - says Anastasia Vasilkova.

Last week, Russian capital hosted the first season of Moscow Fashion Week. The Russian children's clothing brand Choupette took part in the event and presented elegant dresses from the new collection on the runway.

Models showed outfits that reflect the main trends of the season. Dresses decorated with tulle, lace, sequins and fringe created a fabulous atmosphere.

More than 450 designers presented their collections at Moscow Fashion Week, including Alena Akhmadullina and Valentin Yudashkin.

The Russian brand of children's clothing Choupette received the international quality certificate ISO 9001:2015.

ISO 9001:2015 is an international standard that contains the requirements for quality management systems, as well as the criteria for effective management for the most productive work of the organisation.

“We have been moving towards meeting international quality standards for a long time - this demonstrates the successful development of the brand in the international market,” comments Anastasia Vasilkova, Development Director of TM Choupette. - Our production and management system has been audited by the ISO standard and has shown good results, which is undoubtedly a common merit of the team. I am sure that it will be useful for us to undergo an independent audit every year, which allows us to adjust business processes in time and improve the company's performance.”

The presence of the certificate gives the Choupette brand a high competitiveness, and guarantees high quality and safety of products to consumers.

Anastasia Vasilkova, Development Director of TM Choupette, took part in the business meeting "Opportunities for trade, economic and business cooperation with Nigeria". The event took place on June 2, 2022 at the council of the all-Russian public organization "Business Russia".

“We have received a very keen interest in our products, despite the fact that children's clothing is a rare product category for export,” says Anastasia Vasilkova. “I am sure that with the help of the Trade Representation of the Russian Federation we will be able to hold constructive negotiations with interested parties.”

The business meeting was attended by the Ambassador of Nigeria in the Russian Federation, Abdullahi Shehu. He was delighted with Choupette products and noted that such a brand is exactly what their country lacks.

The Choupette brand is one of the few that have already taken the first steps towards the Nigerian market: in November 2021, Choupette took part in the LAGOS INTERNATIONAL TRADE FAIR 2021 and also conducted market research.