Quarantine in the cities will end soon , and we will be able to move, travel and communicate with other people freely. However, the virus has not yet been defeated, so a large number of contact can be dangerous.

Choupette has developed a hydrophilic membrane protective jumpsuit for maximum safety! “In the current situation, it is very important to take care of childrens health, especially in a crowded environment: shopping centers and airports,” - says Anastasia Vasilkova, development director of TM Choupette, - You can provide quality protection against viruses thanks to the Choupette jumpsuit. It can be used as a raincoat, for cycling during bad weather, in the forest for protection against ticks and in many other outdoor activities. At the same time, it is made in a stylish metallic color, and sleeves and a hood are decorated with reflective ribbons that will prevent dangerous situations on the roadway. This jumpsuit will certainly be appealing to children. ”

 The jumpsuit consists of 100% polyester and PU membrane, which is used to make protective clothing for doctors. The fabric has a large number of advantages:
- prevents the penetration of elements, viruses and bacteria;
- has high breathing properties;
- does not retain viruses and bacteria on the surface;
- protects from moisture;
- suitable for reusable use;
- has a high degree of resistance to tearing;
- resistant to disinfection. Withstands disinfection with Chloromine with a concentration of 3% and Hydrogen Peroxide 3% at least 5 times.
- can be washed.

Choupette technologists guarantee that in this jumpsuit children will feel not only safe, but also comfortable. The UNISEX model has a comfortable fit and light weight. For thermoregulation, a ventilation valve runs along the back, which helps to remove steam and heat, while maintaining protection against viruses.

You'll be able to buy this jumpsuit in Choupette online store, as well as in retail locations. Protect your child from viruses with Choupette!

The Russian brand of children's clothing Choupette launches the unique Baby Shower service - with it, friends and relatives can please  future mother with useful gifts.

Baby Shower is a traditional party for the USA and Europe, which is held 3-4 weeks before the baby is born. On this party guests give gifts for the future baby.

In the Choupette online store, future mother can register her Baby Shower, select products from the catalog in the “Wish List” and share it with friends. Those who received the link can make purchases from the list. After a while, the list closes, and mom gets all the purchased goods beautifully packed in a gift box.

Thanks to the Baby Shower service, mom will be able to collect a wardrobe for her baby for a year in advance and will not face the problem of the same gifts. The service allows you to create comfortable conditions for the selection and purchase of necessary things: from envelopes and elegant sets for discharge to fashionable and comfortable clothes from the first days of life.

The new Choupette store in Voronezh was supposed to open on April 1, but due to the epidemiological situation, the event had to be postponed indefinitely. However, it didn't prevent the partners from starting work - they quickly switched to distance selling and actively conduct sales through social networks, offering customers safe, free contactless delivery in the city and region.

Choupette takes a flexible approach. Transforming stores into online sales is a new way to sell effectively even in the current situation. But it should be noted that this is a temporary measure, since offline stores give parents and children unforgettable emotions: the joy of choice, fitting and shopping, which again and again return customers to Choupette stores around the world.

“If we fly to the moon, we'll fly in the clothes of the Choupette”, - commented Antonina Tsitsulina, president of the Association of the Baby Products Industry, on brand awards.

The Choupette brand won the “Brand of the Year” nomination of the tenth anniversary award in the field of goods, services and services for children “Golden Bear - 2019”.

This year more than 300 nominees participated in the competition. The judges were leading experts in the field of family and childhood, age-related psychology and physiology, hygiene and safety, as well as the practice of the industry of goods and services for children. The results were announced on March 18 ONLINE on the Mediametrix Radio.

“The Choupette brand is a market star for designer children's clothing, - comments Antonina Tsitsulina, president of the Children's Goods Industry Association. - Weekly we receive releases about the opening of new stores in the UAE, in Qatar, in America. The expert council quite rightly believes that Choupette is an established and recognizable brand, with all the characteristics necessary for "brand of the year". I’m very happy for the brand team and I hope that if we fly to the moon, we will fly in Choupette clothes".

Anastasia Vasilkova, the development director of TM Choupette, deliberately called Choupette a trademark for many years, as she believes: “A brand is not just a trademark, but a set of high-quality characteristics that can be achieved thanks to great efforts for a certain time. Presentation for the "Golden Bear" shows that we took this height. Thank you very much for your recognition! ”

The National Golden Bear Award was established by AIDT in 2010 and is a recognized award. The award encourages the consumer qualities of products and services, the highest achievements for companies and industry leaders. The "Golden Bear" not only symbolizes recognition, but also stimulates business to new achievements, attracts the public attention and the state to the development of childhood infrastructure in the Russian Federation.