Choupette brand at Kids Retail Day

On June 22, the Kids Retail Day conference took place in Moscow, where experts discussed how the children's goods market has changed over the past year. The event was attended by representatives of Russian brands, major marketplaces and trading floors.

Anastasia Vasilkova, Development Director of TM Choupette, was one of the speakers. She said that in 2022 the brand updated its visual identity and completed a reconcept of offline stores to bring them closer to foreign standards. In the coming years, the company plans to consistently develop in the UAE, Saudi Arabia, Oman, Bahrain and Qatar.

“In my opinion, such events are very important, as they allow you to get acquainted with the opinions of serious market players, compare their competencies and actions with your own, - says Anastasia Vasilkova. - It seems to me that the conference was held in a positive way: most of the companies have coped with the challenges of 2022 and are ready to develop and adapt to the realities of today. It encourages optimism and inspires new discoveries.”