Choupette brand shared its story on a podcast

Choupette brand announces the release of a new episode of the podcast ‘I'm at my mum's franchisee,’ dedicated to the history and development of the brand. Anastasia Vasilkova, founder and development director of TM Choupette, was a guest on the show and shared the key stages in the company's development.

The podcast highlights the brand's important milestones:

• The story of how an idea turned into an international network represented in nine countries.

• The import substitution strategy: why 90% of production is localised in Russia.

• The success factors that have allowed the company to remain successful in the market for over 18 years.

A special bonus has been prepared for listeners: a silver pendant from Choupette, which will go to the author of the most interesting question asked to Anastasia Vasilkova.

Details of the promotion can be found in the episode description, which can be listened to at the link.