Choupette brand took part in a strategic meeting on the development of the children’s products industry until 2030.


Anastasia Vasilkova, Director of Development and co-founder of Choupette, took part in an industry meeting entitled ‘On the tasks for the development of children's goods production in the Russian Federation until 2030,’ which was held at the Ministry of Industry and Trade of the Russian Federation and chaired by Minister Anton Alikhanov.

The key topics of the meeting were measures to support domestic manufacturers and the implementation of the five-year development plan for the industry approved by the government. As the minister noted, the production of children's goods is showing stable growth of about 5% per year, and one of the main tasks is to maintain this positive trend.

‘For us, as manufacturers, the initiatives announced to adapt support programmes for small businesses are particularly important,’ commented Anastasia Vasilkova. ‘The reduction in the minimum loan amount and interest rate announced by Deputy Minister Ivan Kulikov will open up new opportunities for the development of Russian brands.

’The participation of Choupette's CEO in such a significant industry event underscores the brand's role as an active market player and confirms its commitment to the development of the domestic children's goods industry.