On June 1, eleven Choupette stores opened their doors again for customers, and stores in the shopping mall Evropeisky and Central Department Store on Lubyanka are ready to meet visitors on a brand new level.
The bright and unique concept, which has managed to effectively prove itself, is becoming more widespread, therefore, immediately after quarantine, Choupette opened newly updated stores in the shopping mall Evropeisky and in one of the country's oldest shopping centers - the Central Department Store on Lubyanka.
The change in the approach to outlets is associated with the active growth of the brand: the average area of the stores has increased, the assortment matrix and age group have expanded to 12 years old, new collaborations on product categories have appeared.
Anastasia Vasilkova, development director of TM Choupette, predicts a 30% decline in consumer demand after the pandemic. “This is our optimistic forecast, which is also related to our new concept, which will attract customers, both loyal and new,- says Anastasia Vasilkova - At the same time, we are actively preparing for the school season, which begins in June and lasts until August, and is one of the most profitable in children's retail. The new trading equipment optimally meets our needs and allows us to show, in the best possible way, all the advantages of the College collection. ”
Choupette stores in Ufa, Voronezh, Irkutsk and Magnitogorsk are being prepared for the opening in the new concept.