Anastasia Vasilkova, Development Director at Choupette, shared in an interview how a family project turned into an international brand with production in Russia, revealing the principles that allow Choupette to remain stable even in challenging market conditions. She paid particular attention to the role of the team, which she considers to be the foundation of success, and the unique corporate culture built on trust and genuine care for employees.
Anastasia also explained how the brand builds relationships with franchisees through a support and training system, and why even in times of economic challenges, Choupette remains committed to quality and its customers. Her personal practices — from yachting to deep immersion in literature — help her find unconventional solutions for the company's development.
Read the full interview on SberBusiness Live website.
