The new star of the East. Choupette store in Kuwait

A new store of the Russian brand of fashionable children's clothing, Choupette, opened on November 2nd at the prestigious Al Kout Mall in Kuwait. The outlet became the largest among the Choupette stores: its total area was 140 sq.m. The ceremony was attended by guests of honor, including His Excellency Sheikh Al-Sabah.

Famous bloggers, media people and business representatives also attended the opening. The CEO of Tamdeen Group, which includes Al Kout Mall, commented: “Choupette embodies trendy design and quality, this unique combination has no competitors in the Kingdom of Qatar, especially the newborn line.”

Talal Malallah, a well-known Kuwaiti businessman, has become a strategic partner of Choupette in the Middle East.

“We were looking for a brand of children's clothing that would combine trendy design, premium quality, reasonable price, and Choupette met all our expectations, so we decided to develop with this international and strong company“, - says Talal Malallah,  “We are very pleased to be part of the Choupette team and would like to note that the brand's head office was very supportive in the opening of the store. The employees always responded quickly to our requests, continuously monitored all processes, gave very valuable advice, guided us and proved to be true professionals. In the short-term plans for the development of the brand in Kuwait we have a launch of a mono-brand online store, I think it will be as successful as the offline store."

The Choupette head office notes that it is also very pleased with the cooperation. During the work, the partner showed himself creatively and was already able to create a keen interest in the brand on social networks. In the near future, businessman Talal Malallah plans to expand in other Gulf countries such as Saudi Arabia, Bahrain, Qatar, Oman and the United Arab Emirates. In which particular Arab state Choupette will open its doors next year will be a surprise.