Russian children's clothing brand Choupette has more than 100 stores around the world, most of which are franchise. The active growth of the company led to the development and implementation of new corporate governance techniques for the entire network.
"The highest priority for the company right now is the development and expansion of our own retail stores, as well as the promotion and training of our franchisees" - says Anastasia Vasilkova, Development Director of TM Choupette.
Choupette invited Lynn Irons — an international business consultant, to develop new methodologies for managing development processes. Testing of own personnel, products of the company and corporate University was carried out. Choupette University is created primarily for a wide network of brand franchisees. Its main task is to facilitate the processes of entrepreneurs to open and develop the brand in the regions, as well as to standardize and speed up the training of personnel. As a result of the internal audit, it was decided to launch a new project in a pilot mode.
"Of course it is an intrigue, and we will not disclose all the details of the new project and how we plan to achieve results at the launch stage. At the initial stage, we will involve 22 of our franchisees and if the pilot project gives good results, it will be launched to all partners of the network, " Anastasia Vasilkova shared.
If you open the veil of secrecy, the project is based on the synergy of existing processes in Choupette and experience of Lynn Irons in a deep personal vision of the client to its maximum results on the basis of the methodology developed for Choupette.
Lynn irons, an international business coach and consultant for more than 40 years, has conducted workshops and trainings in more than 26 countries. Last 4 years worked in Russia, Kazakhstan and Ukraine. He built a consulting company in America, trained 25 consultants to make clients successful. At one time, Lynn was the owner of the franchise, which he bought at the failing stage, and in just 2 years made this franchise a successful business, which entered the top of international rankings.
"The development of the franchise has two goals, the first- to strive to become more successful, the second — the desire to become richer and get more profit. I am very excited to work with Choupette and was incredibly impressed with the whole team, from their professionalism and desire to develop to enthusiasm. Therefore, I am absolutely sure that our jointly developed ideas fall on a very productive and fertile soil, and will yield the expected results. Choupette is a unique project of a business model in the Russian market", - Lynn irons shares her impressions about the project.