At the recent Eurasian Women’s Forum, Anastasia Vasilkova, the Director of Brand Development at Choupette, delivered a presentation on the company’s key areas and strategies. In her address, she emphasized Choupette’s ambitious approach towards creating children’s clothing, highlighting the importance not only of creativity in design, but also of business processes such as production, distribution, and personnel management. This approach helps the company to stand out in a competitive market and create unique and high-quality products.
Anastasia also highlighted the significance of international competition and the incorporation of traditional elements alongside modern trends. This strategy allows the brand to not only expand its presence in the children’s apparel market in Russia but also promote local cultural values on an international stage, contributing to the establishment of a strong and recognizable national brand.
