Choupette - designer clothes for children from 0 to 12 years. The brand not only follows all fashion trends, but also acts as a trendsetter in the field of children's fashion. In 2020, the company represented Russia at the largest international exhibition Pitti Bimbo in Italy. Choupette has been on the market for over 14 years and has over 90 branded stores around the world. The company is one of the five leading domestic manufacturers according to the authoritative consulting agency Kids Fashion Retail in 2018. Brand Choupette won "Brand of the Year" nomination at the tenth anniversary award in the field of goods and services for children "Golden Bear 2019". The Russian brand Choupette became the winner in the category "Best school uniform" and entered the top three in the category "Exporter of the Year" of the XI National "Golden Bear – 2020" Award in the field of goods and services for children. Also Choupette entered the TOP 20 most active franchises according to Franshiza.ru.