Choupette (Shupet) is a Russian brand of fashionable children's clothing from 0 to 12 years. The brand not only follows current trends, but acts as a trendsetter in the field of children's fashion. Brands production facilities are located in Russia and they produce more than 600 models per season. The wide geography of the network, more than 100 Choupette stores - from Moscow to Dubai - has been making it possible to dress children beautifully all over the world for more than 15 years! In 2020, the Choupette brand represented Russia at the largest international exhibition Pitti Bimbo in Italy. The trademark won the «Brand of the Year» nomination of the «Golden Bear – 2019» 10th anniversary award in the field of goods and services for children. In 2020, the Russian brand won the «Best School Uniform» nomination and entered the top three in the «Exporter of the Year» nomination of the «Golden Bear - 2020» XI National award in the field of goods and services for children, and also entered the top 20 most active franchises according to Franchise.ru. This year, Choupette received the ISO 9001:2015 international quality certificate.