Proven reputation

“We have been working with Choupette for many years. And for all the time of our productive cooperation we have never had problems with the head office. All the staff of the franchisor are highly qualified, they are always ready to help solve any problem. I am the owner of the store and constantly disturb the head office with my questions and doubts. And I have never received incompetent advice and have never faced with the unwillingness of managers to help me. Business Development Manager of the brand Anastasia Vasilkova for me is an example of how manager should work with his partners. Anastasias energy is transmitted during webinars, simply charges and does not let you lose your sentiment even in difficult trading periods. ”
Irina Lang, The Master Franchisw owner, Kazakhstan
“We work with Choupette more than 5 years. I opened our first boutique without any experience in business with Choupette team. I'm infinitely grateful for the moral support, for mentoring, for advice on management and business ideas. With Choupette we work, earn, learn and are constantly in a state of progress. That's why we firmly believe in our future”
Anna Zaharyan. Master Franchise Owner, 3 boutiques in Armenia

About franchizing

You open a fashionable children's boutique under the Choupette brand and offer designer clothing with premium quality in the price segments "medium" and "medium +".


Limited collections of clothes and recognizable for their beauty and quality envelopes and kits for newborns are developed by Russian designers in cooperation with the New York fashion agency. Its combine the trends of the world fashion of adults with tenderness and romance of children's forms and lines.


Our own design office is working on building unique patterns that make possible to create comfortable outfits. Only natural fabrics of world textile factories are used for sewing. The group of technologists monitors compliance with quality standards.


Placing of own manufactures in Russia provides an adequate trading margins on products and minimal dependence on changes in the exchange rate.

  • Lump sum fee is only $2600
  • Absence of royalty and other hidden charges
This year we:
  • Fully follow the plan for the release of seasonal collections and off-season capsules;
  • Save the WITHOUT pre-order regime of cooperation with partners;
  • Increase the number of branded boutiques;
  • Fix in the US and European market;
  • Expanded the price offer from "medium -" to "medium +".
Assortment matrix:
  • Nests and kits
  • Fashion collections from 0 to 12 y/o
  • Special occasion collections
  • School uniforms (up to 16 y/o)
  • Outdoor clothes
  • Underwear and lingerie
  • Casual underwear
  • Children accessories
  • Shoes

The full assortment line of the store allows to provide consumer interest and demand throughout the year evenly.

Requirements for franchisees

  • Desire to develop business in the sphere of goods for children in the middle price segment;
  • Availability of investments for the opening of a boutique under the Choupette brand;
  • Compliance with the brand concept in the price, marketing and product policies;
  • Active life position!
  • The optimal area of the store is 60-80 sq.m .;
  • Approval of the location of the store, repair according to the requirements of the design project
  • Compliance with the requirements for the design of the store, the nomenclature of goods and the use of corporate style;
  • Initial purchase in accordance with the approved product range;
  • Regular purchase of new seasonal collections;
  • Sale of only Choupette products with the possibility of sorting by non-overlapping commodity groups;
  • Approval of the marketing plan;
  • The desire to develop together!
  • Exclusive rights (no more than 300 thousand inhabitants) and / or the priority right to open two subsequent stores (for millionaires) to sell Choupette products in a certain geographical area;
  • Ready business with standardized business processes;
  • Franchisee receives a full package to launch the store;
  • Absence of royalty and other hidden charges;
  • 10% discount on the wholesale price;
  • The possibility of returning seasonal products in the amount of 10% of the monthly turnover (netting for new collections).
Start-up fee2 600 $. USD
Required investment including first inventory100 000 $. USD
Payback periodfrom 6 months to 1 year

Franchising program inquiries are to be addressed to Anastasia Vailkova,
Choupette TM Development Director

tel: +7 (903) 766-45-44


Or use our contact form

    Franchsing program inquiry