In April, the grand opening of the Choupette mono-brand store in Brooklyn, New York, took place. The store offers a wide range of fashionable children's clothes, including fashion collections for kids aged 0-12, outerwear, special occasion dresses, shoes and accessories. It is the third Choupette store in the United States!

At the First Movement Festival on June 2, a fashion show was held, which was the result of the All-Russian project “Ministry of School Fashion.” The models presented more than 100 looks, which were created according to the sketches of young designers participating in the Movement.

The finalist of the competition was a schoolgirl from Sevastopol, Alisa Shpanberg, with a capsule of school clothes. The sketches were turned into finished products by the Russian fashion children's clothing brand Choupette.

It was an interesting experience with a beautiful result, and also an inspiration for the Choupette team. I am sure that our collaboration will become an example for other companies that want to give a start to young talents and get professional pleasure from their activities,” comments Anastasia Vasilkova, development director of TM Choupette.

This school uniform capsule is already available in Choupette stores.

The Russian brand of fashionable children's clothing Choupette became the winner in the nomination "The best brand of fashionable children's clothing" according to the "Woman of the Year 2023" award.

Every year, the award celebrates the success and professional achievements of artists, musicians, athletes, journalists, TV presenters, as well as brands from the fashion and beauty industries.

It should be noted that the brand not only follows current fashion trends, but also acts as a trendsetter in the field of children's fashion. High quality, trendy design and reasonable price attracts customers all over the world: Choupette is represented by monobrand stores in the USA, India, Kuwait, the UAE, and Armenia.

The founders of Choupette are sure that kids should look stylish and elegant from the very first days and always be the center of attention. Therefore, an important part of the collections is in reference to the global trends of adult fashion. Designers adapt them for children's wardrobe, develop unique patterns so that the child feels beautiful and comfortable. And the happiest moments of childhood are brighter with Choupette clothes.

Anastasia Vasilkova, development director of TM Choupette, made a presentation at the landmark event “Industry Day at the exhibition-forum “Russia”.

In the report “Choupette. Fashion on a global scale” Anastasia shared the history of the brand: how the company grew from a family business to 100 retail stores. She spoke about the creation and the entire cycle of development and production of clothing in Russia, revealed the secrets of the success of the domestic fashion brand abroad and introduced her colleagues to the positioning of the Choupette brand — "Made in Russia" products as a symbol of quality in international markets.

“We are proud that the Ministry of Industry and Trade of the Russian Federation invited our brand to speak at the Forum. For us, this is a sign of recognition of our achievements by the professional community,” shared Anastasia Vasilkova.