The presentation was a great opportunity to strengthen customer relationships, increase brand awareness, and demonstrate the support of our franchise partners. 

The event was a success in Moscow, St. Petersburg, Sochi, Nizhny Tagil, and other cities. We received more than 380 applications from models, indicating the high level of interest from the audience. 

Each partner received our assistance in preparing and organizing the event, as well as access to our best practices and expertise. Such events help strengthen long-term partnerships with our partners and maintain our brand image, while attracting new customers who appreciate Choupette's style and quality.

The photo shows the presentation in Sochi.

At the recent Eurasian Women’s Forum, Anastasia Vasilkova, the Director of Brand Development at Choupette, delivered a presentation on the company’s key areas and strategies. In her address, she emphasized Choupette’s ambitious approach towards creating children’s clothing, highlighting the importance not only of creativity in design, but also of business processes such as production, distribution, and personnel management. This approach helps the company to stand out in a competitive market and create unique and high-quality products.

Anastasia also highlighted the significance of international competition and the incorporation of traditional elements alongside modern trends. This strategy allows the brand to not only expand its presence in the children’s apparel market in Russia but also promote local cultural values on an international stage, contributing to the establishment of a strong and recognizable national brand.

The Choupette brand will be attending the exhibition "CJF 2024. Autumn", which will take place from September 25 to 28 in Moscow. At this event, the brand will showcase its new sports collection "Choupette Sport", designed specifically for training and active lifestyles. The collection features modern designs, functionality, and high-quality materials ideal for professional sports and everyday activities. During the exhibition, Choupette will have a stand (FE129) where visitors can learn more about the collection and see the models up close. 

Additionally, Choupette representatives will participate in a fashion show, allowing industry professionals to witness the key pieces of the collection in action.

In April, the grand opening of the Choupette mono-brand store in Brooklyn, New York, took place. The store offers a wide range of fashionable children's clothes, including fashion collections for kids aged 0-12, outerwear, special occasion dresses, shoes and accessories. It is the third Choupette store in the United States!