On May 18th, Choupette took part in the Alley of Brands event at Belaya Dacha Outlet.

Brand co-founder Sergey Nikitin and COO Olga Lebedeva solemnly fulfilled the mission of rooting the brand in the minds of customers and planted Choupette maple tree.

On April 21st 2022, the first Choupette mono-brand corner was opened in Kuwait in the Moms Store network. The outlet is located in the largest shopping mall in the country - Avenue Mall. The corner presents new fashion collections from 0 to 12 years old and special occasion outfits.

The Russian brand is now also represented in the largest and most popular marketplace in Kuwait - Brandatt.

Note that the first Choupette store appeared in Kuwait in November 2021 in the prestigious Al Kout Mall. In just six months, the Russian brand of children's clothing won the love of customers and firmly occupied its niche.

“We are successfully developing in Kuwait on various sales channels, such as a mono-brand store and website, the Brandatt marketplace, and now we have a corner in a well-known network in the Middle East,” says Kuwait partner Talal Malallah. - We plan to continue and expand our presence: we are very interested in the UAE as one of the promising markets. I want to note the excellent work of the Choupette team. As a franchisee of the brand, I fully rely on their retail competencies - together we have achieved great success in six months.”

Choupette franchise owes its success to a ready-made business model that was tested by time. This is confirmed not only by stores around the world, but also by numerous awards. This year, Choupette took first place in's Top 500 Best Franchises of 2022 in the kids-wear category.

“Choupette vividly demonstrates the combination of product quality, a proven business model and a competent management approach - these qualities once again confirm the success of Russian franchising at the international level,” comments Vladislav Belyavtsev, founder of FranchGroup and franchising expert. - Congratulations on another award! I wish you further growth and great victories!”

On March 29th, the fourth mono-brand corner of the Russian children clothing brand Choupette opened in Dubai. It is located in the Dubai Hills Mall.

The outlet is located on 60 sq. m. area and is part of the multi-brand "Mom Store". The corner presents new fashion collections from 0 to 12 years old and outfits for special occasion.

The Dubai Hills Mall is designed in accordance with the principles of sustainable development and is located between the downtown area and the Dubai Marina area. The total area of ​​the two-level shopping and entertainment center is about 185,000 sq. m.

The Russian brand of fashionable children's clothing Choupette traditionally took part in one of the largest events - the 27th international CJF “Children's and Youth Fashion. Clothes for future mothers" exhibition.

From February 21 to February 24, more than 200 brands from 17 countries demonstrated new products in the field of children's goods. According to the vast majority of Russian and foreign exhibitors, this is the most popular platform for the presentation of new products and effective business communication in the children's fashion industry. Choupette presented its unique products, which have been captivating customers around the world for more than 15 years: envelopes and discharge sets, transforming overalls, outwear, as well as fashion collections and school uniform.

“We are very glad to see our partners and clients, to share news and new collections with them,” says Anastasia Vasilkova, TM Choupette Development Director. - The first day created the impression that the activity of both visitors and brands is much higher than before. It seems to me that this exhibition will be very productive, so I want to wish everyone success!”

In 2021, Choupette successfully expanded into new markets: the brand opened 12 new stores and 5 were re-conceptualised. Two stores have opened overseas, in New Delhi and Kuwait. Choupette also has a third brand corner  in the Mall of Emirates (Emirates).