“If we fly to the moon, we'll fly in the clothes of the Choupette”, - commented Antonina Tsitsulina, president of the Association of the Baby Products Industry, on brand awards.

The Choupette brand won the “Brand of the Year” nomination of the tenth anniversary award in the field of goods, services and services for children “Golden Bear - 2019”.

This year more than 300 nominees participated in the competition. The judges were leading experts in the field of family and childhood, age-related psychology and physiology, hygiene and safety, as well as the practice of the industry of goods and services for children. The results were announced on March 18 ONLINE on the Mediametrix Radio.

“The Choupette brand is a market star for designer children's clothing, - comments Antonina Tsitsulina, president of the Children's Goods Industry Association. - Weekly we receive releases about the opening of new stores in the UAE, in Qatar, in America. The expert council quite rightly believes that Choupette is an established and recognizable brand, with all the characteristics necessary for "brand of the year". I’m very happy for the brand team and I hope that if we fly to the moon, we will fly in Choupette clothes".

Anastasia Vasilkova, the development director of TM Choupette, deliberately called Choupette a trademark for many years, as she believes: “A brand is not just a trademark, but a set of high-quality characteristics that can be achieved thanks to great efforts for a certain time. Presentation for the "Golden Bear" shows that we took this height. Thank you very much for your recognition! ”

The National Golden Bear Award was established by AIDT in 2010 and is a recognized award. The award encourages the consumer qualities of products and services, the highest achievements for companies and industry leaders. The "Golden Bear" not only symbolizes recognition, but also stimulates business to new achievements, attracts the public attention and the state to the development of childhood infrastructure in the Russian Federation.

On March 14, 2020, the grand opening of the Choupette store in Belgorod took place in the Mega Grinn shopping center!

The new store offers a full range of products: current fashion collections for boys and girls from 0 to 12 years old, clothing for celebrations, school uniforms, images for the little ones, christening clothes, baby shoes and accessories.

This season, Choupette plans to open new stores in Voronezh, Ufa and Moscow.

We are waiting for you to visit in spite of any viruses! But remember that all recommended preventative measures must be taken. Take care of yourself!

Ave Bogdan Khmelnitsky, 137 T, floor 3
TC Mega Grinn
Daily from 10:00 to 22:00
Tel .: +7 961 172-05-01

On March 10, the Choupette Corner was opened at Salam Shopping Center in Qatar.

On March 10th, Choupette Corner was opened at Salam Shopping Center in Qatar.

Salam Stores is the most popular shopping center in Qatar. The department store was founded in 1952. It is known for its careful selection of assortment and a combination of a modern approach to sales and an authentic atmosphere. Salam Stores presents world-wide designer brands of children's clothing, such as Givenchy, Burberry, Emporio Armani, Roberto Cavalli Junior, Bikkembergs, MSGM, Hackett London and others.

Last year in September, Russian brand Choupette signed a cooperation agreement with Qatar and developed a three-year program to develop brand promoting and selling channels. Choupette acquired new Middle East partners at the international exhibition Pitti Bimbo in Italy, where the brand annually represents Russia.

“I am sure that Choupette will be appreciated by the sophisticated public of the department store. The brand’s DNA corresponds to the taste and stylistic preferences of the inhabitants of the Middle East, while the price segment of the brand plays an important role. An exceptional combination of price and quality makes Choupette a unique brand. - says entrepreneur Fadi Muaket, “We see the development of Choupette in Qatar as very promising.”

The new store features clothes for newborns, special occasion dresses and fashion collections for girls from 0 to 12 years old. A variety of assortments will allow all young fashionistas to find an image to their taste: delicate dresses in pastel shades and bright casual models that meet all trends of the season.

According to Anastasia Vasilkova, development director of TM Choupette , the brand’s future plans in Qatar are to develop a mobile application that will function as a platform for online trading and the opening of a monobrand store in Doha.

On March 8, The International Women's Day, the Central Children's Store on Lubyanka hosted the main fashion show of spring.

"Fashion Day" is a traditional event. Once again, Choupette took part in a seasonal show. It took place in the Main Atrium of the Central Children's Store with the support of the children's magazine DetKids and the models school «Grani».

A rich program was prepared for the guests: a fashionshow and performances by the Moscow teams Domisolka, Fidgets and Music Fly.

Choupette demonstrated on the catwalk the new collections of the spring-summer 2020 season - “Fashion Blogger”, “Desert Flowers”, “Matrix” and “Dragon Sign”. The main trends for girls are animal prints and 3D decors, and for boys - glowing in the dark elements and chevrons with the effect of an iridescent picture.

All the outfits shown at the show, guests can buy in the Choupette store on the 3rd floor of the DTM!