NEWS


On November 13 for the 18th time Moscow hosted the International Estet Fashion Week, which became the longest fashion week in Russia and lasted 8 days!

Estet opened its doors to fashion lovers by inviting the best Russian designers to show their collections on the catwalk of the house of jewelry . This season, two days were devoted to the shows of children's collections. On November 13 a real magic happened on the catwalk and a truly fabulous atmosphere reigned in the hall, because the Choupette brand became a participant in the show!

The main difference between this fashion event and the others is the program of the evening, which included not only fashion shows, but also the work of a star jury. It consisted of fashion experts, media people and representatives of specialized media, all of them evaluated the shows of each brand and gave them their ratings. Natalya Aleksandrova, Creative Director of TM Choupette, became a specially invited member of the jury. The official director and director of fashion week was Valery Sorokova. All shows were accompanied by a concert program with the participation of stars, as well as young artists.

Choupette continues to delight the audience by demonstrating its ceremonial collection and dresses for celebrations, which can now be bought at every store.

One of the main representatives of children's fashion Choupette has become a participant in a significant event in the world of children's fashion - Bambino Fashion Week 2019!

Bambino Fashion Week is an annual event held under the auspices of the Dolce Vita model and acting school. And only top designers from all over Russia and the CIS can participate in it!

The event was hosted by Timur Rodriguez, and celebrities such as: Evelina Bledans, Oksana Fedorova and Vyacheslav Zaitsev were invited guests. The accent in the evening program was the Choupette brand show, where a new ceremonial collection, dresses for celebrations and publication was demonstrated. The collection was supplemented with stylish accessories. Professional young models made the show grandiose and also added notes of fabulousness - each guest plunged into a mysterious magical atmosphere for several minutes, as if they were all in a magical land and all the models are princesses and fairies!

On October 26, the Central Fashion Store of Lubyanka hosted the Main Fashion Show of this fall as a part of the “Fashion Center for Children's Day”.

Choupette once again took part in the seasonal show of the Main Atrium under the slogan “When fashion is not a toy”.
Guests of the event were able to enjoy the catwalk, the musical and theatrical program “Loco Motive” with dances, music from the groups “Fidget” and “Fly Music”.

Choupette demonstrated on the catwalk a new collection of luxurious dresses for celebrations from the collection "Ceremony", which will be available in early November. And also there were several images from the fashion collections of this season, which are already able in all Choupette stores.

All the outfits demonstrated at the show, guests can purchase in the Choupette store on the 3rd floor of the DTM! Be trending with Choupette!

Moscow fashion week, traditionally held in Gostiny Dvor, has become one of the largest annual events for representatives of the fashion world. The creative tandem of Choupette and the "Topsecretkids" modeling Agency is once again making a joint show as part of this significant event.

This season, the show called "Russian brands for kids" was held in the "Street fashion" style and young models demonstrated images from the autumn-winter 19/20 collections , which were selected by stylists based on the latest trends in street fashion! Fashion week is traditionally the main event for the participants of the show - young models who get a chance to prove themselves on the main catwalk of the country. The show was attended by many famous Russian bloggers, journalists, stylists, buyers and stars of Russian show business.

"We have been cooperating with the modeling Agency "TopSecretKids" for a long time, they are real professionals in organizing shows and preparing flawless models, the youngest of whom are only 5 years old! The images shown on the catwalk are already selling in all Choupette stores, this is what distinguishes this show from the previous ones, where we show the collections of the next seasons. The guests were very happy, because they had the opportunity to immediately purchase their favorite items, " says Maryam Shanshaeva, PR Director of TM Choupette.

Choupette received a lot of rave reviews and positive ratings, both from the guests of the show and from social network followers. Very soon Choupette will present a new collection of Special Occasion dresses and suits, which will be available at the end of October 2019.