The Russian children's clothing brand Choupette took part in one of the main events of the year for the business community - the International Export Forum "Made in Russia". With the support of the REC, the event is being held for the 10th time.

Representatives of the largest Russian and foreign companies take part in the International Export Forum. This year the total number of foreign participants was five times higher than last year.

On September 27, the first day of the Congress of the Children's Goods Industry was held in Moscow. The main event of the forum was the meeting "Children's goods industry: components of technological sovereignty", where the chairmen discussed the problems of development and support of enterprises producing goods for children. Government representatives and manufacturers acted as speakers.

Anastasia Vasilkova, Development Director of TM Choupette made a proposal to expand the preferential VAT for children's products.

"Now children, graduating from high school, grow up to 180 cm," says A. Vasilkova. - But clothes of this height are sewn according to an adult pattern, and preferential VAT does not work here. It would be good to have preferential VAT for such sizes of children's clothing. Now, because of these discrepancies, we produce clothes only for children under 12 years old."

Also, the development director of TM Choupette noted that the children's goods industry is supported by the state through many channels, but in order for advertising to reach the target audience – children – it is necessary to add a new tool – digital promotion.

On September 1st , Alexey Fursin,  Department Head of Entrepreneurship and Innovative Development of Moscow city, visited Choupette's office.

Alexey Anatolyevich held a meeting with Choupette managers, where they discussed the development of the company, Russian production and the problems facing the brand. The personal attention of the EID department head was given to the topic of school clothes. For this years September 1st , Choupette made about 300,000 school uniform sku's.

“With surprise (and with pleasure) I learned that the market is doing well,” A.A. wrote in his telegram channel Alexey Fursin, - Confident optimism comes from the confident leadership, although there were different problems. For example, about the need for many industries to train qualified specialists.”

The meeting was held in an atmosphere of positive and wonderful mood, which corresponds to the general mood on the Knowledge Day. Alexey Fursin highly appreciated the team that forms the pace of brand development and talked about the need to take special support measures.

The opening of the Choupette store took place on August 13 in the city of Raipur. It is located in the largest shopping center in Central India - Magneto The Mall and became the second outlet of the brand in the country. The area of ​​the store was 46.5 square meters. meters.

The bright space presents a wide range of goods, including all major product categories: fashion collections from 0 to 12 years old, sets for newborns, ceremonial outfits, pajamas, underwear, shoes and accessories.

“Last week we celebrated the anniversary of our first store in Delhi and today we are opening a store in Raipur,” says Marina, Choupette's partner in India. “We have ambitious growth plans and the warm welcome of our customers keeps us going.”

In India, Choupette is also available at the New Daly mono-brand store, online store, and Tata CLiQ Luxury marketplace.