Business transformation leads to the concept transformation — so the continuous development of the brand Choupette resulted in the opening of the flagship store in the "Neoclassical" style in the shopping center "Oceania", a platform for more than 300 well-known international and Russian brands. Change in the approach to the outlets due to the strong growth of the brand: increased the average area of shops of a network - new concept involves 100 sq. m., increased product range and expanded the age group to 12 years, a new collaboration by commodity groups. The architect of the new concept was not only able to meet the needs of the growing brand, but also the most important thing — he was able to preserve the atmosphere of Choupette, emphasizing its relevance and uniqueness. The Central art object of the concept becomes an updated symbol of the brand, which could not be overlooked by both buyers and market experts.

"I feel that the concept has been seriously worked on. So attention is drawn not only to the aesthetic side, which is carefully worked out - the combination of color, art object in the form of a hanging carousel, but also very thoughtfully worked out the functionality of the concept, which creates this extraordinary magnetism of the store", - says Peter Yudin, Executive Director of the Academy of Retail.

The Grand opening was held on July 20. More then 200 guests and 10 well-known influencers attended, everyone was happy to photograph and make videos of their children, which allowed the brand to increase the audience coverage in social networks and brand awareness among potential buyers. The fashion stylist was helping to choose the perfect uniform for those who are preparing for the school season. The most active has received a stylish gift from the brand.

In addition to the current collections, buyers were able to see the new collections of the next autumn-winter 19/20 season in the Choupette Fashion Magazine. Pre-collections have already collected reviews from franchisees and partners and will certainly be a commercial success.

On July 11 was the Grand opening of the Choupette store in Novokuznetsk! The new store was the first one made in the new concept - stylish "Neoclassical".

Now shopping has become even more convenient! There was a zoning by age groups, recreation areas. Pleasant soft light and gentle atmosphere doesn't distract you from the choosing.

Guests called the store "the Entrance to the magical world of children's fashion."

On the shelves you can find all the current fashion collections, ceremonial clothes, school uniforms, looks for newborns, baptismal clothes, children's shoes and accessories.

Be in trend with Choupette!

The brand took 5th position in the ranking of the TOP 500 franchises, prepared by the Analytical Department of the portal BEBOSS. Choupette was ahead of brands such as TOM TAILOR, Вefree, INCANTO and Stilnyashka.

Each company, developing under the franchising system, was evaluated according to 27 criteria, passed the test of legal purity and effectiveness of the sales Department by the method of "mystery shopper".

Today the brand chain Choupette has more than 100 stores. The company is actively developing its own franchise program. The franchisee becomes a part of the time-tested and market-tested system, getting a ready-made concept and products, which in just a decade managed to gain a leading position in the market.

From June 25 to 30 on the territory of the military-Patriotic Park of culture and recreation of the Armed Forces of the Russian Federation "Patriot" was held the international military-technical Forum "Army-2019".

As part of this important event at the stand of JSC "Voentorg" fashion shows were held, guests were able to get acquainted with the Choupette collection for the brand "Army of Russia" season autumn-winter 2019-2020, which will appear in "Army of Russia" and Choupette stores in September.