On March 10, the Choupette Corner was opened at Salam Shopping Center in Qatar.

On March 10th, Choupette Corner was opened at Salam Shopping Center in Qatar.

Salam Stores is the most popular shopping center in Qatar. The department store was founded in 1952. It is known for its careful selection of assortment and a combination of a modern approach to sales and an authentic atmosphere. Salam Stores presents world-wide designer brands of children's clothing, such as Givenchy, Burberry, Emporio Armani, Roberto Cavalli Junior, Bikkembergs, MSGM, Hackett London and others.

Last year in September, Russian brand Choupette signed a cooperation agreement with Qatar and developed a three-year program to develop brand promoting and selling channels. Choupette acquired new Middle East partners at the international exhibition Pitti Bimbo in Italy, where the brand annually represents Russia.

“I am sure that Choupette will be appreciated by the sophisticated public of the department store. The brand’s DNA corresponds to the taste and stylistic preferences of the inhabitants of the Middle East, while the price segment of the brand plays an important role. An exceptional combination of price and quality makes Choupette a unique brand. - says entrepreneur Fadi Muaket, “We see the development of Choupette in Qatar as very promising.”

The new store features clothes for newborns, special occasion dresses and fashion collections for girls from 0 to 12 years old. A variety of assortments will allow all young fashionistas to find an image to their taste: delicate dresses in pastel shades and bright casual models that meet all trends of the season.

According to Anastasia Vasilkova, development director of TM Choupette , the brand’s future plans in Qatar are to develop a mobile application that will function as a platform for online trading and the opening of a monobrand store in Doha.

On March 8, The International Women's Day, the Central Children's Store on Lubyanka hosted the main fashion show of spring.

"Fashion Day" is a traditional event. Once again, Choupette took part in a seasonal show. It took place in the Main Atrium of the Central Children's Store with the support of the children's magazine DetKids and the models school «Grani».

A rich program was prepared for the guests: a fashionshow and performances by the Moscow teams Domisolka, Fidgets and Music Fly.

Choupette demonstrated on the catwalk the new collections of the spring-summer 2020 season - “Fashion Blogger”, “Desert Flowers”, “Matrix” and “Dragon Sign”. The main trends for girls are animal prints and 3D decors, and for boys - glowing in the dark elements and chevrons with the effect of an iridescent picture.

All the outfits shown at the show, guests can buy in the Choupette store on the 3rd floor of the DTM!

On February 29, the grand opening of the Choupette store took place in Europe’s largest indoor theme park, Dream Island. On this day, a special entertainment program was prepared for the guests of the park with the participation of more than 300 animators: jugglers, dancers, musicians, stilts, gladiators and many others!

"Dream Island" has 4 pedestrian galleries, which are made in the architectural styles of different countries. Choupette is located at the main entrance to the park on London Street. In the new space you will find all the current fashion collections for children from 0 to 12 years old, ceremonial and baptismal clothes, school uniforms, children's shoes and accessories.

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The Russian brand of children's clothing Choupette presented new fashion collections for the spring-summer 2020 season at the 24th CJF exhibition.

From February 24 to February 27, the 24th international exhibition “CJF-Children's Fashion 2020. Spring". The exhibition was attended by over 400 leading brands. Choupette brand introduced the new spring-summer 2020 collections: Desert Flowers and Fashion Blogger for girls, Dragon Sign and Matrix for boys, as well as a school uniform collection, outerwear, party dresses, shoes and accessories .

The CJF children's fashion exhibition, held in Moscow twice a year, is aimed at saturating the domestic market for children's goods with high-quality, safe and affordable products and is one of the most important events for representatives of the children's retail market.

During the exhibition, the Choupette brand will receive a large number of positive reviews from colleagues from Russia and foreign countries, expanded the range of franchisees, met with existing partners and received many new business contacts.

The brand is actively growing and expanding: at the moment it is present in 300 multi-brand retail chains and is represented in 86 cities of Russia and
abroad. In 2020, TM Choupette plans to open more than 15 stores in a new format, and is also negotiating with several serious partners from different countries and plans further steps to develop foreign markets.

“This is not the first time we are participating in the CJF-Children's Fashion exhibition. On this site, we are gaining new partners, the number of which is increasing every year, which is good news. This time we signed more ... contracts, ”said Anastasia Vasilkova, development director of TM Choupette.