A Choupette fashion show was held under the warm ocean breeze of the Cote d'azur Sunny South of France.

Project International Festival de la Mode et des Arts took place on
June 25 in Provence (Frejus), with the support of the Russian Embassy in France, the French Cultural Association "Dreams of Childhood" (ACRE), the city hall of the city of Frejus. The event was held at the unique site of Villa de Aureline with the participation of Russian models from the fashion theater "Persona models" and young models from France.

Images of the current year and the ceremonial collections of Choupette were presented on the podium .Guests came from all over Europe to become part of this event, to spend an unforgettable summer evening surrounded by true connoisseurs of fashion.

The fashion show gave positive emotions and warm feedback from the organizers and guests of the evening. "It is safe to say that Choupette won the hearts of fashion lovers in France", - shared his impression mayor of Frejus Monsieur William Orey.

This summer, Choupette conquers Pitti Bimbo with the premiere presentation of the new spring-summer 2020 season collections , which were exclusively presented to the press, buyers and guests of the exhibition.

The Pitti Bimbo exhibition was held in Florence, Fortezza da Basso, from June 20 to 22, 2019. Pitti Immagine Bimbo is the main modern source of all children's fashion innovations: from innovative projects and research to the latest ideas from global brands. The main innovation of the exhibition was the children's laboratory, in the KidzFIZZ section, where Choupette's booth was located.

Incredible impressions remain after being in the pavilions, which are filled with so much art and creativity. Initially, the exhibition was created to attract customers, exchange experiences and conclude contracts, but now it has grown into something more. Here, in addition to contracts, participants get incredible impressions of the atmosphere and organization itself, here the mood and fashion is the main thing.

“Fashion is always in motion, and we are trying to keep up. Each released collection was created based on the latest trends of the season. Choupette has its own unique style and trends, which the brand is always faithful to - convenience, quality and beauty - shared its impressions Anastasia Vasilkova, development director of TM Choupette, - Our main task is to create such clothes in which every child felt most comfortable in her while standing out, showing their uniqueness. Today, children grow up much faster, and everyone is beginning to understand fashion. It can be said that it is not the parents who select the clothes for the children, but the children themselves make their choice. Our task is to inculcate good taste from an early age, and to be in trend with Choupette. ”

This season's event was attended by 4000 buyers and fashion experts from around the world. A total of 10,000 guests could feel the atmosphere and enjoy the collected talents. And presented their new collections of more than 500 top brands.

New Choupette store opened in Outlet Village Pulkovo! On the first day of summer, June 1st, the new Choupette store was opened! Clothing and accessories for children from 0 to 12 years with outlet discounts up to 70%!

The new brand store has a wide assortment matrix of products for newborns, fashion collections of past seasons for boys and girls, as well as special occasion outfits for celebrations. Bright images and a wide choice will cheer up every kid, and incredible discounts will delight parents.

We are waiting for everyone to visit:
St. Petersburg, Pulkovskoye shosse, 60, building 1
Every day 10.00 - 21.00, Sat 10.00 - 22.00

On May 19, the main fashion show of this summer was held at the Central Children's Store on Lubyanka.

Choupette, for the umpteenth time, took part in the seasonal fashion show in the Main Atrium under the slogan “When fashion is not a toy”. The guests of the event could enjoy the defile, the musical and theatrical program “Around the World!” With dances, the quest “In Search of a Magic Card” and a quiz. Alexandra Kudryavtseva opened the show in Choupette spring-summer 2019 collection total look with the song "Light".

Choupette showed magnificent special occasion dresses from the Ceremony collection, as the graduation season is already in full swing. A large selection of elegant dresses for girls and stylish suits for boys won't leave
a single kid without a perfect prom look! All outfits demonstrated at the show, the guests were able to buy in the Choupette store on the 3rd floor of CDM!

Be in trend with Choupette!