Choupette boutique in Kazakhstan has opened its doors to visitors on April 2. The long-awaited premiere of the flagship fully corresponds to the concept of brand stores design around the world. Its main idea is to emphasize the beauty and Choupette objects quality for children throught the boutique interior design. The store’s space was planned for the most comfortable purchase process for children and adults. A center of attraction for buyers of all ages has became the brand carousel Choupette.

"This store is one of the largest and most noticeable stores in the chain Choupette. It fully reflects the brand's philosophy such as to be on the edge of fashion trends, to choose only high-quality materials for their collections and to anticipate the customers’ desires” - notes the director for the development of TM Choupette Anastasia Vasilkova - “ We hope the new store will become a favorite place for shopping for all Kazakhstan capital residents”.

The entire brand’s assortment is presented in the Choupette Silk Way including design clothing for newborn baby - design baby nests and kits, comfortable bed linens. Large selection of smart and casual clothes for children from 0 to 10 years. The store also presents a variety of accessories for children's rooms and the handmade furniture in the best old French manufactories traditions.

The global exhibition BEBE ET MOI & EXPO JUNIORS 2018 took place in Geneva from April 20 to 22. Choupette participates in exhibition annually and raises enthusiastic feedback from visitors every time.

"Participation in the exhibition gives us the opportunity to meet with regular customers, attract new customers from other cantons, increase the recognition of the Choupette brand in Switzerland and find new partners throughout Europe. This year at the exhibition we offered cooperation with local bloggers who admired the quality and originality of the design of our brand products. We were pleased, because it means that our work is valued by people from all over the world", - noted the owner of the store in Geneva, Ksenia Sesko.

Until the end of March, the Russian brand of children's clothing Choupette will open 4 new stores in Russia and its first stores in the capitals of Kazakhstan and Kyrgyzstan. The Russian brand of designer clothes for children Choupette opened the first stores in the capital of Kazakhstan, Astana and the capital of Kyrgyzstan, Bishkek. In Astana, a franchising boutique opened in the largest shopping and entertainment center Mega Silk Way. The opening of two stores took place in mid-March 2018. According to Anastasia Vasilkova, the development director of Choupette TM, the company is currently negotiating the opening of the first stores in the UAE (Dubai Mall) and Saudi Arabia. Nowadays Choupette children's clothing stores network has 98 outlets. "In 2017, several shops were closed, but most of the boutiques increased their squares and moved to the best locations," explained Ms. Vasilkova, "During 2018, we plan to open at least 15 new outlets. In March, 6 stores have already been opened - Moscow SC "FashionHouse Black Dirt", Chelyabinsk SC "Rodnik", Nizhny Novgorod SC "Fantastika", Stavropol TC "Kosmos", Bishkek SC "Detsky Mir", Astana SC "SilkWay". Choupette is a designer clothes for children from 0 to 14 years. The network unites more than 95 stores around the world, including boutiques in the US, Switzerland and neighboring countries.

Moscow, February 2018 - TM Choupette presented new fashion collections of the spring-summer season 2018, as well as a collection of school uniforms at the exhibition. From 19 to 22 February Choupette traditionally participated in one of the largest events in the field of children's retail, the exhibition "CJF - Children's Fashion-2018. Spring". The Choupette booth exhibited new fashion collections of the brand. Romantic Fleur de Paris, carefree Montpensier, daring Golden Kids - are for girls, and Aviator and Freestyle are for boys who love sports and adventure. The collection Special occasion unites the most interesting images for solemn events. Lush, but laconic hem, voluminous decorations, lace and appliques make Choupette outfits inimitably expressive. Models for boys are light suits made of cotton and linen, elongated shorts of classic cut, club jackets that look elegant and non-trivial. Separate attention deserves the design of the stand. The original approach to the design of the stand was appreciated by participants and visitors. A unique symbol that unites all the new Choupette collections of the spring-summer season 2018 are balloons - the embodiment of lightness, the atmosphere of fun, the pursuit of travel and discovery. The company also demonstrated for the first time at the exhibition the innovative idea of creating showcases of branded boutiques, which it plans to introduce throughout the year. Mannequins will be decorated with animal masks, the bright and kind look of which will become a kind of emotional magnet for buyers with children.