The opening of the Choupette store took place on August 13 in the city of Raipur. It is located in the largest shopping center in Central India - Magneto The Mall and became the second outlet of the brand in the country. The area of the store was 46.5 square meters. meters.
The bright space presents a wide range of goods, including all major product categories: fashion collections from 0 to 12 years old, sets for newborns, ceremonial outfits, pajamas, underwear, shoes and accessories.
“Last week we celebrated the anniversary of our first store in Delhi and today we are opening a store in Raipur,” says Marina, Choupette's partner in India. “We have ambitious growth plans and the warm welcome of our customers keeps us going.”
In India, Choupette is also available at the New Daly mono-brand store, online store, and Tata CLiQ Luxury marketplace.
On July 15, the Russian children's clothing brand Choupette celebrated its 15th anniversary. The founders of the brand tremble at each stage of its development, and this year they celebrated the anniversary with special joy. “For me, Choupette is associated with a child who needs to be taken care of every day, give him your love, think about his future and, of course, get great joy from being involved in him,” Anastasia Vasilkova, TM Choupette Development Director, shares her thoughts.
In Moscow, in honor of the birthday, a festive show took place. The event was held in the shopping center "Oceania". The fashion show was attended by professional models, as well as the winners of competitions held for the brand's anniversary. There was a child with a disability present at the show and it was a great joy for the brand to see all children participate equally in the celebration.
For its anniversary, the Choupette brand has updated the space of the head office. “We will be glad to see our partners in a new cozy meeting room and a large bright showroom!” - says Anastasia Vasilkova.
Last week, Russian capital hosted the first season of Moscow Fashion Week. The Russian children's clothing brand Choupette took part in the event and presented elegant dresses from the new collection on the runway.
Models showed outfits that reflect the main trends of the season. Dresses decorated with tulle, lace, sequins and fringe created a fabulous atmosphere.
More than 450 designers presented their collections at Moscow Fashion Week, including Alena Akhmadullina and Valentin Yudashkin.
The Russian brand of children's clothing Choupette received the international quality certificate ISO 9001:2015.
ISO 9001:2015 is an international standard that contains the requirements for quality management systems, as well as the criteria for effective management for the most productive work of the organisation.
“We have been moving towards meeting international quality standards for a long time - this demonstrates the successful development of the brand in the international market,” comments Anastasia Vasilkova, Development Director of TM Choupette. - Our production and management system has been audited by the ISO standard and has shown good results, which is undoubtedly a common merit of the team. I am sure that it will be useful for us to undergo an independent audit every year, which allows us to adjust business processes in time and improve the company's performance.”
The presence of the certificate gives the Choupette brand a high competitiveness, and guarantees high quality and safety of products to consumers.