TM Choupette for the first time took part in the SHOESSTAR shoe exhibition, which is not an industry-specific event. The brand noted the professional approach of the event organizers, both in the work of the participants themselves and in attracting buyers.

At the exhibition, Choupette offered a new format of capsule presentation, both of shoe collections and a combination of clothing and footwear categories. The brand team assessed the potential of the market, held negotiations with the main distributors of the region and analyzed the development vectors.

"It seems to me that this region has enough prospects for the new Choupette direction," says Anastasia Vasilkova, Development Director of Choupette TM. - We are confident that we will be able to develop this format with new partners.»

Choupette shoes are created for the fashion collection and are distinguished by comfort, high-quality materials, trendy design, comfortable insoles and specially designed practical soles. It is represented in the "medium" segment»

We continue to transform Choupette stores. On March 8, 2021, our flagship was opened at the VEGAS shopping mall in Kuntsevo.

The outlet opened in a new format - a stylish "Neoclassical". Visitors will find a full range of products:
- fashion collections spring-summer 2021,
- clothes for celebrations, images for the little ones,
- christening clothes,
- school uniforms for grades 1-11,
- children's shoes and accessories.

Also in the store is a capsule line of pajamas, created in collaboration with the famous blogger Maria OMG.

We are waiting for you to visit us at:
Khoroshevsky ave., 14, Nemchinovka village, 3rd floor
8 (977) 690-44-50

In January of this year, the Choupette brand entered the Tata CLiQ Luxury marketplace in India.

Tata CLiQ Luxury is India's largest e-commerce platform. The marketplace offers a wide range of clothing and accessories for men, women and children from popular luxury brands such as BOSS, Burberry, Versace and others.

Last year in December, Russian brand Choupette signed a cooperation agreement with India and developed a program for developing promotion and selling channels.

“For us it will be a very interesting experience of working with a foreign local marketplace,”- says Anastasia Vasilkova, Development Director of TM Choupette, - “Our future plans include opening an offline store in Delhi, where customers can get to know the brand live.”

The marketplace presents clothes for newborns and special occasion outfits for girls and boys from 0 to 12 years old.

In 2020, despite the pandemic, quarantine and a difficult economic situation, children's clothing brand Choupette continued to develop, opened stores in Russia and abroad, created unique promotions and collaborations with famous bloggers, and also launched a new franchise format.

“We are proud to receive the title of “Most Active Franchise” in such a difficult year,” - says Anastasia Vasilkova, Development Director of TM Choupette. - For me, this victory is significant not only literally, but also as an indicator that in the crisis 2020 year 2020 we thought about development. This victory once again underlines that the Choupette team, even under the most difficult circumstances, goes forward and conquers new heights, and difficulties only increase initiatives and achievements." is one of the largest franchise catalogs that exist since 2011. More than 600 franchises competed for a position in the ranking, including such large brands as Beeline, Tele-2, Perekrestok and others.