Anastasia Vasilkova, Development Director of TM Choupette, took part in the business meeting "Opportunities for trade, economic and business cooperation with Nigeria". The event took place on June 2, 2022 at the council of the all-Russian public organization "Business Russia".

“We have received a very keen interest in our products, despite the fact that children's clothing is a rare product category for export,” says Anastasia Vasilkova. “I am sure that with the help of the Trade Representation of the Russian Federation we will be able to hold constructive negotiations with interested parties.”

The business meeting was attended by the Ambassador of Nigeria in the Russian Federation, Abdullahi Shehu. He was delighted with Choupette products and noted that such a brand is exactly what their country lacks.

The Choupette brand is one of the few that have already taken the first steps towards the Nigerian market: in November 2021, Choupette took part in the LAGOS INTERNATIONAL TRADE FAIR 2021 and also conducted market research.

On May 18th, Choupette took part in the Alley of Brands event at Belaya Dacha Outlet.

Brand co-founder Sergey Nikitin and COO Olga Lebedeva solemnly fulfilled the mission of rooting the brand in the minds of customers and planted Choupette maple tree.

On April 21st 2022, the first Choupette mono-brand corner was opened in Kuwait in the Moms Store network. The outlet is located in the largest shopping mall in the country - Avenue Mall. The corner presents new fashion collections from 0 to 12 years old and special occasion outfits.

The Russian brand is now also represented in the largest and most popular marketplace in Kuwait - Brandatt.

Note that the first Choupette store appeared in Kuwait in November 2021 in the prestigious Al Kout Mall. In just six months, the Russian brand of children's clothing won the love of customers and firmly occupied its niche.

“We are successfully developing in Kuwait on various sales channels, such as a mono-brand store and website, the Brandatt marketplace, and now we have a corner in a well-known network in the Middle East,” says Kuwait partner Talal Malallah. - We plan to continue and expand our presence: we are very interested in the UAE as one of the promising markets. I want to note the excellent work of the Choupette team. As a franchisee of the brand, I fully rely on their retail competencies - together we have achieved great success in six months.”

Choupette franchise owes its success to a ready-made business model that was tested by time. This is confirmed not only by stores around the world, but also by numerous awards. This year, Choupette took first place in's Top 500 Best Franchises of 2022 in the kids-wear category.

“Choupette vividly demonstrates the combination of product quality, a proven business model and a competent management approach - these qualities once again confirm the success of Russian franchising at the international level,” comments Vladislav Belyavtsev, founder of FranchGroup and franchising expert. - Congratulations on another award! I wish you further growth and great victories!”

On March 29th, the fourth mono-brand corner of the Russian children clothing brand Choupette opened in Dubai. It is located in the Dubai Hills Mall.

The outlet is located on 60 sq. m. area and is part of the multi-brand "Mom Store". The corner presents new fashion collections from 0 to 12 years old and outfits for special occasion.

The Dubai Hills Mall is designed in accordance with the principles of sustainable development and is located between the downtown area and the Dubai Marina area. The total area of ​​the two-level shopping and entertainment center is about 185,000 sq. m.