The Russian brand of fashionable children's clothing and shoes Choupette became the winner in the category "Best school uniform" and entered the top three in the category "Exporter of the Year" of the XI National "Golden Bear – 2020" Award in the field of goods and services for children. The award ceremony was held on March 20 at the Federation Council.

This year, more than 250 nominees participated in the competition. The expert Council of the Award consisted of 60 leading experts in the field of family and childhood, age psychology and physiology, hygiene and safety, practitioners of goods and services industry for children. The Choupette brand received a diploma and a statuette personally from the Chairman of the Federation Council Committee of Science, Education and Culture Gumerova Lilia Salavatovna.

"Receiving this award for us is proof that we are doing everything right and moving according to our mission," comments Anastasia Vasilkova, Development Director of TM Choupette. - 15 years ago, Choupette brand set itself the task of proving to everyone in the country and around the world that Russian-made children's clothing can be trendy, fashionable, high-quality and competitive. The Golden Bear award clearly demonstrates that we have achieved a lot on this path."

One of the main tasks of the Choupette brand is to create a trend of fashionable school clothes, in which  students can simultaneously express themselves and comply with dress code adopted in the educational institution. Choupette has earned the trust of many public and private schools in Russia and the CIS. The brand is constantly expanding its presence and will open six new stores during school season, where customers will be able to purchase trendy school uniform.

On March 18th, a new fashionable children's store Choupette was opened in Rostov-on-Don. A retail outlet with an area of ​​more than 100 square meters began to work in “Gorizont” shopping and entertainment center.

In the open, light space, a wide selection of fashion collections for children from 0 to 12 years old, outerwear, sets and baby nests, christening clothes, school uniform from 1st to 11th grade,, shoes and accessories are presented. The store has already presented new spring-summer collections: Glam Rock and Cruise for girls and Rally and Polo for boys.

Prior to this, the outlet was a multi-brand store, but the previous year showed that Choupette brings the greatest profit to the owners, so it was decided to purchase a franchise and open an independent Choupette store.

“Given the high traffic of “Gorizont” shopping and entertainment center and the favourable location of the store, it may well become one of the flagships and represent the full range of clothing with the maximum width and depth of the assortment matrix,” commented Oksana Yeleseeva, partner of TM Choupette in Rostov-on-Don. - We are sure that the store will reach the planned revenue quickly enough. We plan to develop further and open a second mono-brand Choupette store in the nearest future ”.

On March 26, 2021, the new Choupette store in the Central Park shopping Center (Kursk) was opened.

We invite you to the new fashionable children's clothing store, which already presents new bright spring-summer 2021 collections for children from 0 to 12 years old, outerwear, sets and baby nests, christening clothes, school uniforms from 1st to 11th grade, shoes and accessories and pajamas in collaboration with the famous blogger Maria OMG.

The grand opening of the store will take place on April 11th in the fashion party e format. Fashion stylist will help choose bright spring outfit for your child and all children will be able to take part in the fashion show. As well as treats and a DJ.

We are waiting for you at:
Shopping center "Central Park" Karl Marx str., 6, Kursk, 3rd floor
Tel. 8-910-279-67-13

TM Choupette for the first time took part in the SHOESSTAR shoe exhibition, which is not an industry-specific event. The brand noted the professional approach of the event organizers, both in the work of the participants themselves and in attracting buyers.

At the exhibition, Choupette offered a new format of capsule presentation, both of shoe collections and a combination of clothing and footwear categories. The brand team assessed the potential of the market, held negotiations with the main distributors of the region and analyzed the development vectors.

"It seems to me that this region has enough prospects for the new Choupette direction," says Anastasia Vasilkova, Development Director of Choupette TM. - We are confident that we will be able to develop this format with new partners.»

Choupette shoes are created for the fashion collection and are distinguished by comfort, high-quality materials, trendy design, comfortable insoles and specially designed practical soles. It is represented in the "medium" segment»