Anastasia Vasilkova, development director and co-founder of Choupette, was a guest on the latest episode of Five Minutes on Moscow Industry. The interview, timed to coincide with the UCHPROM-2025 conference, focused on manufacturers of children's products..In conversation with the host, Anastasia talked about the evolution of the brand — from a few sizes of baby clothes to international recognition. Today, Choupette is chosen by families from Moscow to the UAE and India. The conversation focused in particular on the complexities of children's fashion.
‘It's a real science to please both strict grandmothers (who, by the way, make up a quarter of our customers!) and little fashionistas who, at the age of five, confidently say, “I'm not going to wear that,”’ Anastasia shared.
During the interview, they also discussed the designers' sources of inspiration, current trends in children's fashion, and the specifics of creating high-quality products for the most demanding audience.
Watch the episode at the link
