This summer, Choupette conquers Pitti Bimbo with the premiere presentation of the new spring-summer 2020 season collections , which were exclusively presented to the press, buyers and guests of the exhibition.

The Pitti Bimbo exhibition was held in Florence, Fortezza da Basso, from June 20 to 22, 2019. Pitti Immagine Bimbo is the main modern source of all children's fashion innovations: from innovative projects and research to the latest ideas from global brands. The main innovation of the exhibition was the children's laboratory, in the KidzFIZZ section, where Choupette's booth was located.

Incredible impressions remain after being in the pavilions, which are filled with so much art and creativity. Initially, the exhibition was created to attract customers, exchange experiences and conclude contracts, but now it has grown into something more. Here, in addition to contracts, participants get incredible impressions of the atmosphere and organization itself, here the mood and fashion is the main thing.

“Fashion is always in motion, and we are trying to keep up. Each released collection was created based on the latest trends of the season. Choupette has its own unique style and trends, which the brand is always faithful to - convenience, quality and beauty - shared its impressions Anastasia Vasilkova, development director of TM Choupette, - Our main task is to create such clothes in which every child felt most comfortable in her while standing out, showing their uniqueness. Today, children grow up much faster, and everyone is beginning to understand fashion. It can be said that it is not the parents who select the clothes for the children, but the children themselves make their choice. Our task is to inculcate good taste from an early age, and to be in trend with Choupette. ”

This season's event was attended by 4000 buyers and fashion experts from around the world. A total of 10,000 guests could feel the atmosphere and enjoy the collected talents. And presented their new collections of more than 500 top brands.