On November 28, as part of the BRICS+ Fashion Summit, Anastasia Vasilkova, Business Development Director at Choupette, along with invited experts, discussed how fashion brands scale their presence on the global stage.
The session addressed key questions, including the choice of strategy when entering new markets, risk minimization in uncertain conditions, and the preservation of the brand's ideology and creative identity during adaptation to a new audience. Speakers also deliberated on current government measures to support exports in the Russian fashion industry.
Watch the video from the session «Strategic entry. Expanding a fashion brand into new markets» here.
