The Russian brand of fashionable children's clothing Choupette traditionally took part in one of the largest events - the 27th international CJF “Children's and Youth Fashion. Clothes for future mothers" exhibition.

From February 21 to February 24, more than 200 brands from 17 countries demonstrated new products in the field of children's goods. According to the vast majority of Russian and foreign exhibitors, this is the most popular platform for the presentation of new products and effective business communication in the children's fashion industry. Choupette presented its unique products, which have been captivating customers around the world for more than 15 years: envelopes and discharge sets, transforming overalls, outwear, as well as fashion collections and school uniform.

“We are very glad to see our partners and clients, to share news and new collections with them,” says Anastasia Vasilkova, TM Choupette Development Director. - The first day created the impression that the activity of both visitors and brands is much higher than before. It seems to me that this exhibition will be very productive, so I want to wish everyone success!”

In 2021, Choupette successfully expanded into new markets: the brand opened 12 new stores and 5 were re-conceptualised. Two stores have opened overseas, in New Delhi and Kuwait. Choupette also has a third brand corner  in the Mall of Emirates (Emirates).