The children's fashion exhibition CJF, traditionally held in Moscow twice a year, is one of the most important events for each representative of the children's retail market, both for Russian representatives and for international ones.

The Choupette brand, as always, takes part in this event and presented its new fashion collections of the FW 2019 season, outerwear, special occasion dresses, shoes and accessories to the guests of the exhibition.

Choupette won a trendsetter title in children's fashion at the top Russian TV channels, such as "channel One", "World Fashion Channel" , "Detskiy TV" and many others. This time one of the guests at the CJF exhibition was the "Detskiy" TV channel shooting a material about this seasons trends, based on the new Choupette collections FW 19/20. The images were demonstrated by the young model and face of the brand Maria Alexandrova and she also told her impressions on the collection to the channel.
"I love fashion and to feel in the spotlight , but at the same time i need the clothes in my wardrobe to be comfortable. In Choupette I can find everything that allows me to always be in trend and feel comfortable!"- comments Maria Alexandrova.

The brand is growing and expanding every year and right before the exhibition started a contract was signed between Choupette and a representative of the fashion industry in Qatar. The company is actively engaged in the promotion and development of its franchise program, with the help of a unique pilot project aimed at helping to manage the stores of its franchisees, with the help of leading experts of the fashion industry and business consultants.