Choupette at the international exhibition in Nigeria

The Russian brand of children's clothing Choupette took part in the largest international trade exhibition in Nigeria LAGOS INTERNATIONAL TRADE FAIR 2021. The event was held from November 5th to November 14th in the economic center of the country - the city of Lagos.

The Choupette brand continues to expand internationally. This fall, head office decided to research the markets of African countries, including Nigeria.

“In a five-year perspective, we see the potential in this country,” says Anastasia Vasilkova, Development Director of TM Choupette. “We already notice a high interest from business and potential partners in our products, despite the fact that the price for this market is above average.”

The infrastructure of Nigeria is ready to work with European retail, so in the future Choupette brand plans to successfully launch the first franchise in Africa.