The Russian children's clothing brand Choupette continues its successful international expansion. Entering the Indian market in 2021 was a strategic and bold decision that is already yieldingimpressive results. Today, the brand is represented by its own store in New Delhi, a brand corner inRaipur, and is also actively sold through local marketplaces and its own mono-brand website.
The key to success was a deep dive into the Indian market. As noted by the brand's co-founder Anastasia Vasilkova, the DNA of Choupette – creating elegant clothing for special moments – perfectlyaligned with the cultural values of India, where family and celebrations hold a central place. "Werealized it was worth taking the risk because our philosophy fits well with their demand, mentality,and culture," explains Anastasia.
In the demanding Indian market, where buyers meticulously check the quality of tailoring, Choupette's products have received high praise. The brand's Russian origin, perceived as a mark ofquality, has also strengthened trust. A well-structured partnership with a local company and supportfrom Sber in organizing seamless payments and logistics also played a significant role.
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