On March 18th, a new fashionable children's store Choupette was opened in Rostov-on-Don. A retail outlet with an area of more than 100 square meters began to work in “Gorizont” shopping and entertainment center.
In the open, light space, a wide selection of fashion collections for children from 0 to 12 years old, outerwear, sets and baby nests, christening clothes, school uniform from 1st to 11th grade,, shoes and accessories are presented. The store has already presented new spring-summer collections: Glam Rock and Cruise for girls and Rally and Polo for boys.
Prior to this, the outlet was a multi-brand store, but the previous year showed that Choupette brings the greatest profit to the owners, so it was decided to purchase a franchise and open an independent Choupette store.
“Given the high traffic of “Gorizont” shopping and entertainment center and the favourable location of the store, it may well become one of the flagships and represent the full range of clothing with the maximum width and depth of the assortment matrix,” commented Oksana Yeleseeva, partner of TM Choupette in Rostov-on-Don. - We are sure that the store will reach the planned revenue quickly enough. We plan to develop further and open a second mono-brand Choupette store in the nearest future ”.
