On August 4, the first Choupette store opened in India in one of the most popular shopping centres in New-Daily - Ambience Mall. Back in the spring of 2021, an online mono-brand store was launched, delivering all over the country. Its opening preceded the start of sales in an offline boutique.
The area of the new mono-store is 68 sq. m. In this light space, a wide assortment is presented, including all the main categories of goods: fashion collections from 0 to 12 years old, sets for newborns, special occasion outfits, pajamas, underwear, shoes and accessories.
The exclusive representatives of the Choupette brand in New Delhi are entrepreneurs Marina Zolotoverh and Shruti Aggarwal.
“We planned to open in early May, but due to the coronavirus, India was closed for almost two months,” says Marina Zolotoverh. “Recently, the long-awaited opening took place, and all buyers were delighted. Customers of the store especially liked the smart dresses and clothes for newborns. There are not so many good quality clothing in India, and there is practically none for babies. The new brand was received with admiration - the store's revenue on the opening day exceeded all our expectations. We have big plans for development - I plan to open stores in other cities such as Mumbai and Bangalore."
In January of this year, Choupette entered the Tata CLiQ Luxury marketplace, India's largest e-commerce platform. In the near future, the brand will be presented on another popular platform - Little Tags Luxury. The move will help reach the northern states of India and introduce the brand to local shoppers.