On January 15, as a part of the 90th international exhibition of children's fashion Pitti Immagine Bimbo 2020 in Italy, the Choupette brand introduced new collections for the fall / winter 20/21 season. Every year, Choupette presented new collections in the KidzFIZZ zone for beginners. This year, the Russian brand of children's clothing was first presented in the central pavilion along with the world's leading brands of children's fashion. It should be noted that Pitti Bimbo independently decides on the location of each brand on the site, thereby relocating Choupette to a new, larger and more prestigious area can be considered as the next international recognition in the world of children's fashion.

“We worthy represent Russian children's fashion on the international market and, despite pessimistic forecasts for the new economic year, Choupette starts it with a rather powerful presentation. The company is also preparing to open 4 new stores in a new concept, by March 2020, - comments Anastasia Vasilkova, development director of TM Choupette, - And, of course, we are very pleased that we are now representing Russia at the central site of Pitti Bimbo, we consider this distribution to be honorable and deserved. "

Pitti Bimbo is considered as one of the most fundamental and prestigious exhibitions dedicated to fashion collections for children (from 0 to 14 years old). The site is a great opportunity for participants and visitors to establish contacts, exchange experiences, negotiate, conclude mutually beneficial contracts.

The event this season was attended by 4000 buyers and fashion experts from around the world. A total of 10,000 guests were able to enjoy the atmosphere. Over 500 top brands presented their new collections.