TM Choupette for the first time took part in the SHOESSTAR shoe exhibition, which is not an industry-specific event. The brand noted the professional approach of the event organizers, both in the work of the participants themselves and in attracting buyers.
At the exhibition, Choupette offered a new format of capsule presentation, both of shoe collections and a combination of clothing and footwear categories. The brand team assessed the potential of the market, held negotiations with the main distributors of the region and analyzed the development vectors.
"It seems to me that this region has enough prospects for the new Choupette direction," says Anastasia Vasilkova, Development Director of Choupette TM. - We are confident that we will be able to develop this format with new partners.»
Choupette shoes are created for the fashion collection and are distinguished by comfort, high-quality materials, trendy design, comfortable insoles and specially designed practical soles. It is represented in the "medium" segment»