Business transformation leads to the concept transformation — so the continuous development of the brand Choupette resulted in the opening of the flagship store in the "Neoclassical" style in the shopping center "Oceania", a platform for more than 300 well-known international and Russian brands. Change in the approach to the outlets due to the strong growth of the brand: increased the average area of shops of a network - new concept involves 100 sq. m., increased product range and expanded the age group to 12 years, a new collaboration by commodity groups. The architect of the new concept was not only able to meet the needs of the growing brand, but also the most important thing — he was able to preserve the atmosphere of Choupette, emphasizing its relevance and uniqueness. The Central art object of the concept becomes an updated symbol of the brand, which could not be overlooked by both buyers and market experts.
"I feel that the concept has been seriously worked on. So attention is drawn not only to the aesthetic side, which is carefully worked out - the combination of color, art object in the form of a hanging carousel, but also very thoughtfully worked out the functionality of the concept, which creates this extraordinary magnetism of the store", - says Peter Yudin, Executive Director of the Academy of Retail.
The Grand opening was held on July 20. More then 200 guests and 10 well-known influencers attended, everyone was happy to photograph and make videos of their children, which allowed the brand to increase the audience coverage in social networks and brand awareness among potential buyers. The fashion stylist was helping to choose the perfect uniform for those who are preparing for the school season. The most active has received a stylish gift from the brand.
In addition to the current collections, buyers were able to see the new collections of the next autumn-winter 19/20 season in the Choupette Fashion Magazine. Pre-collections have already collected reviews from franchisees and partners and will certainly be a commercial success.