Formula for Success – the material about Choupette received the Crystal Bell Award

On November 24, at the XIII Congress of the Children's Goods Industry, the winners of the Crystal Bell award for journalists were awarded. The material about the Russian children's clothing brand Choupette became the winner in the "Formula for Success" nomination.

The article was published in the Russian Business Guide. The author Alexandra Ubozhenko interviewed Anastasia Vasilkova, Director of Development of TM Choupette. Anastasia shared her thoughts on what distinguishes the brand from others and why it is interesting for partners, and also talked about the advantages of the Choupette franchise and further plans for the development.