On March 10, the Choupette Corner was opened at Salam Shopping Center in Qatar.

On March 10th, Choupette Corner was opened at Salam Shopping Center in Qatar.

Salam Stores is the most popular shopping center in Qatar. The department store was founded in 1952. It is known for its careful selection of assortment and a combination of a modern approach to sales and an authentic atmosphere. Salam Stores presents world-wide designer brands of children's clothing, such as Givenchy, Burberry, Emporio Armani, Roberto Cavalli Junior, Bikkembergs, MSGM, Hackett London and others.

Last year in September, Russian brand Choupette signed a cooperation agreement with Qatar and developed a three-year program to develop brand promoting and selling channels. Choupette acquired new Middle East partners at the international exhibition Pitti Bimbo in Italy, where the brand annually represents Russia.

“I am sure that Choupette will be appreciated by the sophisticated public of the department store. The brand’s DNA corresponds to the taste and stylistic preferences of the inhabitants of the Middle East, while the price segment of the brand plays an important role. An exceptional combination of price and quality makes Choupette a unique brand. - says entrepreneur Fadi Muaket, “We see the development of Choupette in Qatar as very promising.”

The new store features clothes for newborns, special occasion dresses and fashion collections for girls from 0 to 12 years old. A variety of assortments will allow all young fashionistas to find an image to their taste: delicate dresses in pastel shades and bright casual models that meet all trends of the season.

According to Anastasia Vasilkova, development director of TM Choupette , the brand’s future plans in Qatar are to develop a mobile application that will function as a platform for online trading and the opening of a monobrand store in Doha.