Russian Kidswear Brand Choupette Ventures into the Indian Market

Taking over the fashion capital of India, Choupette, a Russian kidswear brand, has entered the Indian market. The brand has opened its first store in Delhi at Ambience Mall, Vasant Kunj. The brand’s India store is an opulent offering showcasing the best and a vast collection of elegant and formal wear for girls and boys of 0 to 12 years of age. Launched with a vision to redefine luxury fashion for kids in India, Choupette will fill the qualitative gap that exists in the Indian market when it comes to elegant and formal kids' wear at unbeatable price points.

A trailblazer for over a decade, Choupette has played an instrumental role in decoding the kids' fashion space and has established a global presence with over 90 stores across locations. Launched by two enterprising fashion lovers, Marina Zolotoverkh and Shruti Aggarwal, Choupette is a one-stop destination for all kids' fashion needs. 

With the first-mover advantage in the kids' fashion space and the brand promise centered on the cornerstones of price, quality, and style, Choupette acts as a trendsetter and takes kids' fashion a notch higher. Keeping up with the fashion seasons, the brand launches 2-3 new collections every season for both girls and boys giving the customers a wide range of quality options. Chopette’s clothing line is carefully curated to suit the children’s skin and the local climate of every region it enters. 

Talking about the store launch, Marina Zolotoverkh, Brand Partner, Choupette India, said, “We are so excited to launch Choupette in the Indian market. As a mother myself, I saw a wide gap that existed when it came to kids fashion - either the very high price of collections from acclaimed brands or the beauty of the products is preserved until the first wash and the material is not suitable for children skin; at Choupette, we aim at bringing a change to this. Our store launch is the first step towards our vision, we’re just getting started and we’re very excited for our customers to experience the Choupette magic.”

Adding on, Shruti Aggarwal, Brand Partner, Choupette India, stated, “As a Choupette consumer myself, I knew that the brand would do extremely well in India. Today’s mothers are evolving, they want the same choices for their kids as they have themselves, the vision with Choupette is to fulfill this gap while owning the kids' fashion category. Our vision is to create a brand that becomes synonymous with kids' fashion in India. This journey is going to be enthralling for both us and the consumers.” 

Launched at price points ranging from Rs 1,000-12,000, the brand offers a range of tuxedos, suit sets, shirts and trousers for boys, and pleated and embroidery dresses, jumpsuits, rompers, and bolero for girls. While Choupette aims to establish a pan India physical presence over the next few years, customers can also purchase the brand’s collection on Choupette India’s website, TataCliq Luxury, and Little Tags Luxury.