The Russian brand of a kidswear has participated in the 21st international exhibition "CJF – Children's fashion of 2018. Fall". Choupette has shown new collections of clothes fall-winter 2018-2019: Magic Light, Anti-princess, Moonwalk which are already available on sale. Choupette production has invariable success among visitors and professional buyers. The brand Choupette has got more than 100 new contacts in the professional environment on CJF 2018 despite pessimistic mood in a retail. The director of development Anastasia Vasilkova has communicated with journalists of B2B editions and has given several interview about today's situation in the sphere of a kidswear and a possible way of development. The Choupette brand has also been presented at the stand of Minpromtorg as the checked and recommended Russian manufacturer. The collection for newborn of Choupette has been recommended for the federal program "Gift to the Newborn": boxes from the Russian manufacturer with objects of child care which hand to each young mother at an extract from maternity hospital.