For the first time at the Dubai Fashion Week kids fashion was presented by a lovely brand Choupette. The word “Choupette” itself translates from French as “Sweetheart found in the cabbage” - that’s how French people call their fashionable kids.
Choupette presented two collections, fashion and special occasion capsules, and the show was held under brands own official soundtrack “Choupette Magic World”. The brand was represented by the creative director and owner of the company, Natalya Alexandrova. “Choupette is a Russian brand of designers kidswear. Founded in 2007 and successfully combining orient romanticism with western competence in fashion it has become now one of the trendsetters in children’s wear in Russia and CIS countries with the network of more then 100 mono brand shops. Choupette’s international presence started from USA and Switzerland and now we are glad to be here in Dubai and considering entrance to the Middle East to be very perspective”, - comments Natalya Alexandrova.
The unique feature of the brand is high flexibility and rapid response to the specific needs of the market. Thus for the Arabic market the brand developed special capsule to meet requirements in modest fashion for girls.
H H Sheikh Mohammed Bin Jouma' Al Maktoum, H H Sheikha Him Al Qasimi, H E Yaqoub Al Ali- Dubai Government, the consuls of France, Romania, Sudan, as well as the famous Russian-Syrian actress Jenny Yesber became the VIP guests invited to the event.
Buyers who had the opportunity to examine the samples on the special booth at the show highly appreciated the balance of quality and price and made the conclusion about good prospects for the collection on the Arabic market. Testing sales in Dubai mall proved this thesis.