The Russian children’s clothing brand Choupette announced the start of the international pre-order session in Dubai

Choupette is actively expanding its presence in Eastern and Asian countries. To date, the brand has opened stores in Kuwait and India, as well as mono-brand corners in a well-known department store chain in the UAE. Also Choupette is represented by local mono-brand online stores and large foreign marketplaces. Thus, the brand development strategy for the omnichannel system is supported.

During the pre-order session, brand partners can get acquainted with the novelties of the fall-winter 2023/24 season and discuss plans to expand the brand's presence in the MEANA region.