The success of Russian brand Choupette in Kuwait

On April 21st 2022, the first Choupette mono-brand corner was opened in Kuwait in the Moms Store network. The outlet is located in the largest shopping mall in the country - Avenue Mall. The corner presents new fashion collections from 0 to 12 years old and special occasion outfits.

The Russian brand is now also represented in the largest and most popular marketplace in Kuwait - Brandatt.

Note that the first Choupette store appeared in Kuwait in November 2021 in the prestigious Al Kout Mall. In just six months, the Russian brand of children's clothing won the love of customers and firmly occupied its niche.

“We are successfully developing in Kuwait on various sales channels, such as a mono-brand store and website, the Brandatt marketplace, and now we have a corner in a well-known network in the Middle East,” says Kuwait partner Talal Malallah. - We plan to continue and expand our presence: we are very interested in the UAE as one of the promising markets. I want to note the excellent work of the Choupette team. As a franchisee of the brand, I fully rely on their retail competencies - together we have achieved great success in six months.”

Choupette franchise owes its success to a ready-made business model that was tested by time. This is confirmed not only by stores around the world, but also by numerous awards. This year, Choupette took first place in's Top 500 Best Franchises of 2022 in the kids-wear category.

“Choupette vividly demonstrates the combination of product quality, a proven business model and a competent management approach - these qualities once again confirm the success of Russian franchising at the international level,” comments Vladislav Belyavtsev, founder of FranchGroup and franchising expert. - Congratulations on another award! I wish you further growth and great victories!”