How did  this style  come to life? The style that conquered the whole world for several decades and firmly entered the fashion culture. In the 70s of the last century, in one poor New York block, 

DJ Africa Bambaataa proposed to call popular back then symbiosis  of dance, music, painting and sports with the new term «HIP-HOP». 

So, the founding date of the subculture is November 12, 1974. 

Nowadays, you have surely met Hip Hop clothing at these famous sport brands like – Adidas, Nike, Puma, Reebok, Superstar, Tommy Hilfiger, Converse and many others.


HIP-HOP CLOTHING STYLE FOR GUYS is layering. The bomber is worn over a sweat-shirt, and underneath is an oversized T-shirt. The hems are deliberately hanging with folds over sneakers. In general, stylish negligence as a challenge to society.

The color scheme of the new Hip-Hop collection for boys is expressed mostly in dark tones – black, khaki and blue, with bright accent, neon-orange models with decors in the form of large graffiti, leaking emoji icons and flashy inscriptions.


Sunglasses, fashionable for several seasons «docker»  hats, caps with a wide visor and oversize fanny packs in bright colors – now you are a real hip-hopper!