NEWS


Anastasia Vasilkova, development director of TM Choupette, made a presentation at the landmark event “Industry Day at the exhibition-forum “Russia”.

In the report “Choupette. Fashion on a global scale” Anastasia shared the history of the brand: how the company grew from a family business to 100 retail stores. She spoke about the creation and the entire cycle of development and production of clothing in Russia, revealed the secrets of the success of the domestic fashion brand abroad and introduced her colleagues to the positioning of the Choupette brand — "Made in Russia" products as a symbol of quality in international markets.

“We are proud that the Ministry of Industry and Trade of the Russian Federation invited our brand to speak at the Forum. For us, this is a sign of recognition of our achievements by the professional community,” shared Anastasia Vasilkova.

WATCH FULL PRESENTATION

Anastasia Vasilkova, Director of Development of TM "Choupette", spoke with RDT-info.ru about why ESG standards have become an integral part of the company's work.

"EGS is an approach to business that includes caring for the environment, a high level of social responsibility and ethical management," says Anastasia, "This approach reflects the expectations of modern society, and companies that actively integrate it into their business become more attractive to investors, consumers and employees, improve their They have a reputation and can count on long-term financial success."

Read the full interview

The Congress of the Association of Children's Products Manufacturers took place in Moscow. The 15th anniversary of the association was celebrated, and the most active participants in the industry were honored with a new award, "Leaders of Childhood Infrastructure." 

The Russian brand of fashionable children's clothing was recognized in the "Clothingnomination, represented by Anastasia Vasilkova, Business Development Director of Choupette.

"Today we are participating in the anniversary Congress. 15 years is a tremendous journey for the industry and its participants; it's experience, it's strength. I am sure that together we will both overcome challenges and celebrate success!" – noted Anastasia Vasilkova.

On November 28, as part of the BRICS+ Fashion Summit, Anastasia Vasilkova, Business Development Director at Choupette, along with invited experts, discussed how fashion brands scale their presence on the global stage.

The session addressed key questions, including the choice of strategy when entering new markets, risk minimization in uncertain conditions, and the preservation of the brand's ideology and creative identity during adaptation to a new audience. Speakers also deliberated on current government measures to support exports in the Russian fashion industry.

Watch the video from the session «Strategic entry. Expanding a fashion brand into new markets» here.