This summer, Choupette conquers Pitti Bimbo with the premiere presentation of the new spring-summer 2020 season collections , which were exclusively presented to the press, buyers and guests of the exhibition.

The Pitti Bimbo exhibition was held in Florence, Fortezza da Basso, from June 20 to 22, 2019. Pitti Immagine Bimbo is the main modern source of all children's fashion innovations: from innovative projects and research to the latest ideas from global brands. The main innovation of the exhibition was the children's laboratory, in the KidzFIZZ section, where Choupette's booth was located.

Incredible impressions remain after being in the pavilions, which are filled with so much art and creativity. Initially, the exhibition was created to attract customers, exchange experiences and conclude contracts, but now it has grown into something more. Here, in addition to contracts, participants get incredible impressions of the atmosphere and organization itself, here the mood and fashion is the main thing.

“Fashion is always in motion, and we are trying to keep up. Each released collection was created based on the latest trends of the season. Choupette has its own unique style and trends, which the brand is always faithful to - convenience, quality and beauty - shared its impressions Anastasia Vasilkova, development director of TM Choupette, - Our main task is to create such clothes in which every child felt most comfortable in her while standing out, showing their uniqueness. Today, children grow up much faster, and everyone is beginning to understand fashion. It can be said that it is not the parents who select the clothes for the children, but the children themselves make their choice. Our task is to inculcate good taste from an early age, and to be in trend with Choupette. ”

This season's event was attended by 4000 buyers and fashion experts from around the world. A total of 10,000 guests could feel the atmosphere and enjoy the collected talents. And presented their new collections of more than 500 top brands.

New Choupette store opened in Outlet Village Pulkovo! On the first day of summer, June 1st, the new Choupette store was opened! Clothing and accessories for children from 0 to 12 years with outlet discounts up to 70%!

The new brand store has a wide assortment matrix of products for newborns, fashion collections of past seasons for boys and girls, as well as special occasion outfits for celebrations. Bright images and a wide choice will cheer up every kid, and incredible discounts will delight parents.

We are waiting for everyone to visit:
St. Petersburg, Pulkovskoye shosse, 60, building 1
Every day 10.00 - 21.00, Sat 10.00 - 22.00

On May 19, the main fashion show of this summer was held at the Central Children's Store on Lubyanka.

Choupette, for the umpteenth time, took part in the seasonal fashion show in the Main Atrium under the slogan “When fashion is not a toy”. The guests of the event could enjoy the defile, the musical and theatrical program “Around the World!” With dances, the quest “In Search of a Magic Card” and a quiz. Alexandra Kudryavtseva opened the show in Choupette spring-summer 2019 collection total look with the song "Light".

Choupette showed magnificent special occasion dresses from the Ceremony collection, as the graduation season is already in full swing. A large selection of elegant dresses for girls and stylish suits for boys won't leave
a single kid without a perfect prom look! All outfits demonstrated at the show, the guests were able to buy in the Choupette store on the 3rd floor of CDM!

Be in trend with Choupette!

The Russian designer kidswear brand Choupette for the first time released special capsule collection for orthodox and Muslim regions.

"This spring-summer season collection of elegant dresses was created with small adjustment in design features: longer skirts, the closed shoulders, lack of transparent elements. At the same time the style and, of course, quality of Choupette remains. So far it is very limited line, but we have demand for it, in Russia and abroad, - comments Anastasiya Vasilkova , the development director of TM Choupette. - Initially we planned it for the Middle East, but as a result made collection slightly bigger to test also in our country. This collection is not presented in all Choupette stores".

Let's remind, last spring Choupette opened a signature corner in Dubai. It took place in Dubai Mall. The corner is a part of multibrand shop of fashionable clothes for children. In the closest future brand is planning to open a flagman boutique in the UAE .

It should be noted that the direction representing "decent fashion" (Modest Fashion) promptly develops today around the world. This trend is winning the increasing audience, becoming beyond religious, cultural, public or political trends. Not only small designers, but also global brands are releasing capsule collections, and large retailers are opening themed sections answering to inquiries modest fashion consumers.