NEWS


On March 13, 2019 in Minsk, one of the most important events of the Italian fashion in Belarus was held at the Dipservice Hall, fashion shows of ten well-known Italian brands, Choupette became the only Russian brand at the show. Collections were represented by the participants of the Belarus Supermodel TV project.

Italy is always considered as the center of world fashion, and children's fashion – one of the most interesting fashionable directions of the last years. Choupette spring-summer 2019 collections "Marshmallow" and "Aquamarine" were excepted by the audience with great delight. The Choupette brand was awarded with an appreciation by the Belarusian and Italian fashion experts and judges.

On March 8th, 2019 Choupette took part in fashion show dedicated to the celebration of the International Women's Day in the Central Kids Store on Lubyanka. Looks from the new Spring-Summer 2019 collections were shown.

Choupette presented models from three season spring-summer 2019  collections at once. Magnificent pink clouds, bright rainbow, gingerbread lodges, unicorns and boundless fields with gentle-pink colors became inspiration for the new girly Marshmallow collection . The brutal Street collection for boys. Bright, courageous images with abundance of interesting combinations and accents for the real cool guy.

Well, and of course magnificent dresses for special occasions from the Ceremony collection. Magnificent dresses with complex decor, 3D flower decor and lacy inserts.  

 TM Choupette presented new fashion collections for the spring-summer 2019 season, as well as a school uniform collection, at 22nd CJF exhibition.

From February 25 to 28, Choupette traditionally took part in one of the largest events in  children's retail sphere , the  “CJF - Children's Fashion-2019. Spring" exhibition. Brand Choupette demonstrated its new collections of spring-summer 2019 season: "Marshmallow" and "Aquamarine" for girls, "Street" and "Odyssey" for boys, which are already available in all  Russian cities, CIS, USA, Switzerland, the UAE, and Choupette online store.

Choupette’s clothing, shoes and accessories have been in great demand for more than 10 years, both from customers and buyers around the world. In January 2019, the Russian brand Choupette became the only brand that represented our country at the last Pitti Immagine Bimbo 2019 exhibition in Florence.

The brand is rapidly growing and continues to expand every year, we are pleased to be part of children's fashion world and once again take part in the CJF exhibition. We monitor what is happening in the fashion market and evaluate our competitors, this helps us understand our capabilities and continue developing in the right direction. This year we launched a capsule for Orthodox Muslim countries, at the exhibition we for the first time showed an underwear line , created in collaboration with TM “Russian Army”, which has already shown itself to be very successful in terms of sales. There is another one of our collaboration with the Brazilian brand in the spring-summer collection 2019 , it is a line of shoes and accessories for girls - Anastasia Vasilkova shared her impressions of the last exhibition, - At this exhibition we received over a hundred contacts of new partners, we are maintaining our standards at this kind of exhibition ”.

On February 13th Anastasia Vasilkova, one of the foundes and development director of TM Choupette, took part in  broadcast "DA-IGRA!" on Mediametriks channel with Antonina Tsitsulina.

Antonina Tsitsulina - the president of enterprises of children's goods Association and the founder of  "Gold Bear Cub" award conducted an interview with Anastasia in live dialogue format in  broadcast called "DA-IGRA!". This time subject was "The fashion for export". In the course of the interview such subjects as following were brought up: export of kidswear from Russia, is it easy to make them in our country and what support is vital to the enterprises of a light manufacturing of kidswear.

You can check the broadcast by clicking the link: https://www.youtube.com/watch?v=d7zBEphTBtE