NEWS


 TM Choupette presented new fashion collections for the spring-summer 2019 season, as well as a school uniform collection, at 22nd CJF exhibition.

From February 25 to 28, Choupette traditionally took part in one of the largest events in  children's retail sphere , the  “CJF - Children's Fashion-2019. Spring" exhibition. Brand Choupette demonstrated its new collections of spring-summer 2019 season: "Marshmallow" and "Aquamarine" for girls, "Street" and "Odyssey" for boys, which are already available in all  Russian cities, CIS, USA, Switzerland, the UAE, and Choupette online store.

Choupette’s clothing, shoes and accessories have been in great demand for more than 10 years, both from customers and buyers around the world. In January 2019, the Russian brand Choupette became the only brand that represented our country at the last Pitti Immagine Bimbo 2019 exhibition in Florence.

The brand is rapidly growing and continues to expand every year, we are pleased to be part of children's fashion world and once again take part in the CJF exhibition. We monitor what is happening in the fashion market and evaluate our competitors, this helps us understand our capabilities and continue developing in the right direction. This year we launched a capsule for Orthodox Muslim countries, at the exhibition we for the first time showed an underwear line , created in collaboration with TM “Russian Army”, which has already shown itself to be very successful in terms of sales. There is another one of our collaboration with the Brazilian brand in the spring-summer collection 2019 , it is a line of shoes and accessories for girls - Anastasia Vasilkova shared her impressions of the last exhibition, - At this exhibition we received over a hundred contacts of new partners, we are maintaining our standards at this kind of exhibition ”.

On February 13th Anastasia Vasilkova, one of the foundes and development director of TM Choupette, took part in  broadcast "DA-IGRA!" on Mediametriks channel with Antonina Tsitsulina.

Antonina Tsitsulina - the president of enterprises of children's goods Association and the founder of  "Gold Bear Cub" award conducted an interview with Anastasia in live dialogue format in  broadcast called "DA-IGRA!". This time subject was "The fashion for export". In the course of the interview such subjects as following were brought up: export of kidswear from Russia, is it easy to make them in our country and what support is vital to the enterprises of a light manufacturing of kidswear.

You can check the broadcast by clicking the link: https://www.youtube.com/watch?v=d7zBEphTBtE

On February 8th, a presentation of the new Choupette spring-summer 2019 collections took place as part of the opening of Stockmann in TH “Fashion season”.

Famous bloggers and guests of the event took part in a master class from First Channel stylist Yevgenia Artyomova - she is responsible for the Fashion Tips section in the "Modniy Prigovor" program. The stylist showed how to wear metallic fabric, mix sequins and denim, how to choose elegant dresses and comfortable looks for going out.

"Without any doubt, these collections will win the hearts of customers, fresh and bright for evening outings and parties, but at the same time gentle and cute "girly" looks filled with pink. Faux fur, volume prints, airy dresses with pink feathers, jeans with appliqués and sequins - Choupette designers took into account all the fashion trends and embodied them in new collection images. For boys we have a truly brutal "Street" collection, with designer prints, graphic decors and trendy reflective ribbons ", - stylist Yevgeniya Artyomova shared her impressions.

The international children's fashion exhibition Pitti Immagine Bimbo 2019 started on January 17th in Italy. Russian kidswear brand Choupette presented fall-winter 2019/20 collection in a special KidzFIZZ zone in Medici pavilion in Florence, in which the most «artsy» and creative brands from around the world are collected. Pitti Immagine Bimbo – one of the largest and most prestigious international actions for professionals in children's fashion sphere. This exhibition is a great opportunity for participants and visitors to collect contacts, to exchange experience, to hold negotiations, to sign mutually advantageous contracts.

"We can definitely feel bigger activity in comparison with the past 2018 year. The number of buyers in the first day and interest to TM Choupette in general has increased. It is due to the fact that our brand is already third time participant in an exhibition and gained trust of the visitors, and those who were considering to buy the first two seasons are now coming to sign contracts, - Anastasia Vasilkova, the development director of TM Choupette comments. - Certainly, Pitti Bimbo is considered the worlds main source of information on clothing collections for kids and teenagers".

The exhibition has well deserved reputation, and its constantly growing number of visitors proves that - in June 2018 it reached more than 10,000 buyers. The products were presented by over 500 exhibitors. The exhibition area was 47,000 square meters.