Choupette traditionally took part in a fashion show on children's Fashion Week called "RUSSIAN BRANDS for Kids".

This season fashion show had Street fashion theme, RUSSIAN BRANDS for kids is the project under the auspices of which the Russian brands of clothes for children and teenagers act. The exclusive partner – the leading model agency TOP SECRET kids. Choupette showed models from 4 collections of  spring-summer 2019 season for girls and boys.

Trend models from the spring and summer Choupette "Marshmallows" and "Aquamarine" collections for girls - a combination of faux fur and light fabrics, volume prints, asymmetric forms and also driving and bright models from the "Street" collections for boys became the main gem of the evening . Collections perfectly supplemented each other, and the contrast of combinations caused a storm of positive emotions in public. Choupette showed all fashionable trends of this season in the collections. Also, special occasion looks, the elegant evening dresses complemented with refined accessories became an integral part of the fashion show.

"Fashion week in Moscow is one of the most grandiose events for the Russian designers, and especially from the children's fashion industry. We already  participated for the third time in this event and again we surprised public with the fresh ideas and bright looks. Today we showed 4 new collections and dresses for special occasions as fashion show had Street fashion theme, we decided to mix elegant dresses with driving and more street daily outerwear, such as: bomber jackets, windbreakers and leather biker jackets — Maryam Shanshayeva, PR the Director of TM Choupette comments, - we already proved our posotions in the international market as one of the most trend Russian kidswear brands. This year we presented our country at the international exhibition of children's fashion Pitti Bimbo 2019 in Florence. Now we actively preparing for a school season and at the beginning of June we will present a new collection of a school uniform in our shops".


We are happy to share with you our great news!

A new  Choupette boutique was opened on March 16th ! The festive event took place in a cheerful and carefree atmosphere , all guests were expecting great deals and sweets.

A wide choice of fashion of collections of the previous seasons for affordable prices, clothes for celebrations and also new collections for boys and girls from 0 to 12 years is presented in the new shop.

Choupette Outlets  in Moscow: Choupette Boutique for children in Outlet Village "Belaya Dacha", Choupette Boutique for children in FASHION HOUSE Outlet Centre, Choupette Boutique for children in Ordzhonikidze's Discount Centre.

The Choupette brand received 2nd degree "the Shop of Year" at the "Golden Bear"  National award in the sphere of goods and services for children.

More than 100 companies from the whole country and the neighboring countries which presented nearly 200 goods-nominees in 22 nominations participated in the competition "Golden Bear". It should be noted that this year Anastasia Vasilkova, the development director of TM Choupette, for the first time was included into advisory council who were carefully estimating performances of nominees of an award for 4 days.

The "Golden Bear"  National award was founded by AIDT in 2010 and is the conventional award. The award encourages consumer qualities of products and services, the highest merits of the companies and leaders of the industry.

On March 13, 2019 in Minsk, one of the most important events of the Italian fashion in Belarus was held at the Dipservice Hall, fashion shows of ten well-known Italian brands, Choupette became the only Russian brand at the show. Collections were represented by the participants of the Belarus Supermodel TV project.

Italy is always considered as the center of world fashion, and children's fashion – one of the most interesting fashionable directions of the last years. Choupette spring-summer 2019 collections "Marshmallow" and "Aquamarine" were excepted by the audience with great delight. The Choupette brand was awarded with an appreciation by the Belarusian and Italian fashion experts and judges.