NEWS


Russian children's clothing brand Choupette participated in India Kids Fashion Week in Mumbai. This annual event is the largest platform for presenting new collections from brands around the world and an opportunity for professionals in the children's fashion industry to exchange experience and achievements.

The show featured Ira and Abeer, winners of the Choupette Fashion Show in Raipur and Delhi. As a prize, Choupette India covered the travel expenses, accommodations and participation in IKFW. The opening ceremony of the fashion show, featuring Choupette's latest seasonal collection, also showcased the dance competition winners. The vibrant opening ceremony of the fashion show with latest seasonal collection by Choupette featured the winners of the dance competition.

"Choupette made an impression on the local audience," commented Marina Zolotoverkh, co-owner of the Choupette store in India. "Many young spectators and participants are already our customers because Choupette is available on the popular Tata CLiQ Luxury marketplace."

In India, Choupette can also be purchased through online store and mono-brand boutiques in New Delhi and Raipur.



Internships for participants of the “Vysota” Accelerator of the Movement of Firsts started today in Moscow. The Russian children's clothing brand Choupette took part in the project and will talk to children about fashion business for a week.

The Choupette team will introduce the internship participants to the internal structure of the brand, the process of creating fashionable children's clothing, its promotion, sales channels and work on various business tasks.

Anastasia Vasilkova, development director of TM Choupette, took part in the live broadcast of Skolkovo School of Management.

In the new episode of the “In a New Place” program, Anastasia spoke about the case of Choupette entering the Indian market, what difficulties they faced and how to interact with foreign partners.

You can watch the broadcast using this link.

The Russian children's clothing brand Choupette took part in the first plenary session of the National Congress of School Uniform Manufacturers. The event discussed issues facing manufacturers, as well as production, personnel and financial capabilities of the industry.

Anastasia Vasilkova, development director of TM Choupette, acted as a speaker and voiced the main problems of the industry.

“Recently, industry departments have been listening more carefully to the voice of business,” says Anastasia. “In this regard, we hope that the proposals from manufacturers accumulated during the congress will be heard and taken into account.”