At the recent Eurasian Women’s Forum, Anastasia Vasilkova, the Director of Brand Development at Choupette, delivered a presentation on the company’s key areas and strategies. In her address, she emphasized Choupette’s ambitious approach towards creating children’s clothing, highlighting the importance not only of creativity in design, but also of business processes such as production, distribution, and personnel management. This approach helps the company to stand out in a competitive market and create unique and high-quality products.

Anastasia also highlighted the significance of international competition and the incorporation of traditional elements alongside modern trends. This strategy allows the brand to not only expand its presence in the children’s apparel market in Russia but also promote local cultural values on an international stage, contributing to the establishment of a strong and recognizable national brand.

The Choupette brand will be attending the exhibition "CJF 2024. Autumn", which will take place from September 25 to 28 in Moscow. At this event, the brand will showcase its new sports collection "Choupette Sport", designed specifically for training and active lifestyles. The collection features modern designs, functionality, and high-quality materials ideal for professional sports and everyday activities. During the exhibition, Choupette will have a stand (FE129) where visitors can learn more about the collection and see the models up close. 

Additionally, Choupette representatives will participate in a fashion show, allowing industry professionals to witness the key pieces of the collection in action.

In April, the grand opening of the Choupette mono-brand store in Brooklyn, New York, took place. The store offers a wide range of fashionable children's clothes, including fashion collections for kids aged 0-12, outerwear, special occasion dresses, shoes and accessories. It is the third Choupette store in the United States!

At the First Movement Festival on June 2, a fashion show was held, which was the result of the All-Russian project “Ministry of School Fashion.” The models presented more than 100 looks, which were created according to the sketches of young designers participating in the Movement.

The finalist of the competition was a schoolgirl from Sevastopol, Alisa Shpanberg, with a capsule of school clothes. The sketches were turned into finished products by the Russian fashion children's clothing brand Choupette.

“It was an interesting experience with a beautiful result, and also an inspiration for the Choupette team. I am sure that our collaboration will become an example for other companies that want to give a start to young talents and get professional pleasure from their activities,” comments Anastasia Vasilkova, development director of TM Choupette.

This school uniform capsule is already available in Choupette stores.