Anastasia Vasilkova, co-owner and development director of TM Choupette, spoke about the brand’s entry into foreign markets and government support for Russian exporters.

The news release can be viewed at the link.

The Russian brand of children's clothing Choupette was invited to a meeting with the Chairman of the State Duma Committee on Small and Medium Enterprises - Demin Alexander Vyacheslavovich.

The event raised issues of franchising, problems faced by brand owners, and discussed a number of initiatives.

Anastasia Vasilkova, Development Director of TM Choupette, made a proposal to revive specialized secondary education in the regions and popularize it among young people.

“We believe that the franchising business is a powerful motivator for creating vacancies specifically for working professions,” says A. Vasilkova. “In order to avoid a shortage of personnel, it is necessary to start working on this issue at the legislative level right now.”

On June 22, the Kids Retail Day conference took place in Moscow, where experts discussed how the children's goods market has changed over the past year. The event was attended by representatives of Russian brands, major marketplaces and trading floors.

Anastasia Vasilkova, Development Director of TM Choupette, was one of the speakers. She said that in 2022 the brand updated its visual identity and completed a reconcept of offline stores to bring them closer to foreign standards. In the coming years, the company plans to consistently develop in the UAE, Saudi Arabia, Oman, Bahrain and Qatar.

“In my opinion, such events are very important, as they allow you to get acquainted with the opinions of serious market players, compare their competencies and actions with your own, - says Anastasia Vasilkova. - It seems to me that the conference was held in a positive way: most of the companies have coped with the challenges of 2022 and are ready to develop and adapt to the realities of today. It encourages optimism and inspires new discoveries.”

During the conversation, Anastasia spoke about the results of the company’s work over the past year, how the consumer behavior of Russians has changed, is there a difference in online commerce in the capital and in the regions, and how strong will the sanctions impact on the e-commerce market. Read the full interview here.