The Russian children's clothing brand Choupette took first place in the TOP-500 franchise rating according to Businessmens.ru in the "Clothes and underwear" category.
The rating was compiled from public data of more than 3,000 firms. Each company developing under the franchising system was evaluated according to the formula: the number of open franchises in 2022 multiplied by the total number of investments.
The Choupette retail chain is constantly growing and developing and currently has 95+ stores worldwide. In 2022, 8 mono-brand franchise outlets were opened. Since the beginning of 2023, 3 new stores have already been launched and 4 new outlets are preparing to open.
“2022 was dedicated to qualitative changes in the Choupette store chain - restyling of the brand’s visual elements, new formats in education, an increase in the average store area,” says Anastasia Vasilkova, Development Director of TM Choupette. “We are very pleased that these changes have become visible not only to our partners and customers, but also to experts in the franchising market, which is reflected in our high position in the ranking.”
Choupette is actively expanding its presence in Eastern and Asian countries. To date, the brand has opened stores in Kuwait and India, as well as mono-brand corners in a well-known department store chain in the UAE. Also Choupette is represented by local mono-brand online stores and large foreign marketplaces. Thus, the brand development strategy for the omnichannel system is supported.
During the pre-order session, brand partners can get acquainted with the novelties of the fall-winter 2023/24 season and discuss plans to expand the brand's presence in the MEANA region.
On November 27th, the grand opening of the second Choupette store in Vladivostok took place. A retail outlet with an area of 108.6 sq. m. is located on the 3rd floor of the TVK "Kalina Mall".
The store offers a full range of the brand, including new fashion collections from 0 to 12 years old, outfits for celebrations, outerwear, sets and envelopes for discharge, school uniform, pajamas, thermal underwear, as well as shoes and accessories.
“My cooperation with Choupette began back in 2012, and for 10 years now this company has been my reliable support and source of inspiration,” says Galina Kuznetsova, Choupette owner in Vladivostok. - Over the years, the company has come a long way! Now it is not just a local manufacturer of children's clothing, but a real international fashion brand with its own unique history and recognisable DNA. Since the first day of opening, I have heard from customers more than once that Choupette is the most beautiful store in the city, so the new flagship store is my pride! I thank the founders of the company for the fact that there is such a unique brand in the Russian market. For me, being a representative of Choupette in Vladivostok is not only a profitable business, but also a great honor.”
On November 24th, the winners of the Crystal Bell award for journalists were awarded at the XIII Congress of the Children's Goods Industry. Article about the Russian children's clothing brand Choupette became the winner in the "Success formula" nomination.
The article was published in the Russian Business Guide. The author Alexandra Ubozhenko interviewed Anastasia Vasilkova, Development director of TM Choupette. Anastasia shared her thoughts on what distinguishes the brand from others and why it is interesting for partners, and also talked about the advantages of the Choupette franchise and further plans for the development.
